Commercial/Industrial Sales Representative

Culligan; West Reading (Berks County); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Company car or car allowance

Comprehensive benefits

Uncapped commissions

Professional development

Job summary

Culligan in Reading, PA is seeking a Commercial & Industrial Sales Representative—Outside Sales—to drive growth for our water treatment solutions. This role focuses on new business development, strategic account management, and delivering tailored water treatment proposals.

You will develop sales plans, coordinate with engineering and service teams, and travel within the territory to meet clients. A base salary of 80k–100k with uncapped commissions and a choice of company car or car allowance,

Qualifications

• 3-5+ years of experience in B2B sales, ideally selling technical products to commercial/industrial clients.
• Bachelor’s degree in business, engineering, or related field.

Responsibilities

• Identify and target potential commercial/industrial customers in the region.
• Develop and implement sales strategies to achieve targets and expand market share.
• Build and maintain long-lasting customer relationships with tailored water treatment solutions.
• Collaborate with engineering and technical teams to ensure correct system design and implementation.
• Prepare and present detailed proposals with pricing, specifications, and timelines.
• Maintain CRM data and provide management with regular sales performance updates.

Skills

B2B sales

Negotiation

Prospecting

CRM proficiency

Technical sales

Education

Bachelor's degree

Tools

Salesforce

Job description

Job Details

Posting Details

• Posted on August 18, 2026

Locations

• West Reading, PA 19611, USA

• Salary: $100,000 USD per year
• Sales
• Full-Time
• Requisition #: COMME008472

Job Description

Commercial & Industrial Sales Representative - Outside Sales

Location - Reading PA

This role has a competitive base of $80-100k plus uncapped commissions, choice of company car or car allowance and comprehensive benefits

Company Overview: Culligan is a global leader in water treatment solutions, committed to providing innovative, high-quality products and services to meet the water needs of commercial and industrial customers. With a focus on sustainability, Culligan offers comprehensive water treatment solutions that help businesses improve efficiency, reduce costs, and ensure compliance with industry standards.

Job Summary: The Commercial & Industrial Sales Representative will be responsible for developing and executing sales strategies to drive the growth of Culligan’s commercial and industrial water treatment solutions. This role requires a proactive, results-oriented individual who can identify and secure new business opportunities while maintaining and growing existing customer relationships.

Key Responsibilities

• Business Development: Identify and target potential commercial and industrial customers in the region, with a focus on industries such as manufacturing, food and beverage, healthcare, and hospitality.
• Sales Strategy: Develop and implement effective sales strategies to achieve sales targets and expand Culligan’s market share in the commercial and industrial sectors.
• Customer Relationship Management: Build and maintain strong, long-lasting customer relationships by understanding their specific water treatment needs and providing tailored solutions.
• Technical Expertise: Work closely with engineering and technical teams to ensure the correct design and implementation of water treatment systems that meet customer requirements.
• Proposal Development: Prepare and present detailed proposals, including pricing, product specifications, and timelines, to prospective customers.
• Market Analysis: Conduct market research to stay informed about industry trends, competitive landscape, and potential growth opportunities.
• Collaboration: Collaborate with internal teams, including marketing, service, and operations, to ensure customer satisfaction and successful project execution.
• Reporting: Maintain accurate records of sales activities, customer interactions, and sales pipeline in the CRM system. Provide regular updates to management on sales performance and market conditions.

Qualifications

• Experience: Minimum of 3-5 years of experience in B2B sales, preferably in the water treatment industry or a related technical field selling into commercial and industrial customers - preferably selling technical products or capital equipment etc - training will be provided.
• Education: Bachelor’s degree in business, Engineering, or a related field experience.
• Technical Knowledge: Strong understanding of water treatment processes, systems, and technologies used in commercial and industrial applications - beneficial but not essential.
• Communication Skills: Excellent verbal and written communication skills, with the ability to present complex technical information clearly and persuasively.
• Sales Skills: Proven track record of achieving sales targets and closing deals in a competitive market.
• Problem-Solving: Ability to assess customer needs and develop effective solutions that address their specific challenges.
• Travel: Willingness to travel within the designated sales territory as needed.

Benefits

• Competitive base salary of $60 - $85k pa and uncapped commission structure.
• Comprehensive benefits package, including health, dental, and vision insurance.
• Company car, gas card.
• Professional development and training opportunities.
• Opportunity to work with a market leader in water treatment solutions.

Equal Opportunity Statement: Decisions and criteria governing the employment relationship with all employees at Culligan by WaterCo are made in a non-discriminatory manner, without regard to race, color, creed, religion, national origin, sex, marital status, pregnancy, disability, sexual orientation, gender expression, veteran status, age, FMLA status, or any other factor determined to be unlawful by federal, state or local statutes.

Culligan by WaterCo is an Equal Opportunity Employer.

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.