Commercial AV Sales Leader: Build & Scale Top Team

Music & Arts; Manchester (CT); Hybrid; USD 150,000 - 175,000; Full time

Benefits offered by this job

Medical benefits

401K with company match

Employee discount

Job summary

Guitar Center Company is seeking an experienced Sales Manager to lead our commercial AV integration sales organization. You will drive revenue growth, build a high-performing team, and execute strategic initiatives to expand market share in commercial markets.

You will coach and develop top talent, manage forecasting and pipeline, and align sales with corporate goals. Travel may be required, with a focus on delivering results and measurable performance improvements.

Qualifications

• 5+ years in AV integration sales, with 2+ years in leadership.
• Proven track record meeting or exceeding sales targets.
• Strong understanding of the AV integration sales cycle.
• Experience with go-to-market strategy and cross-functional campaigns.
• Proven ability to recruit, develop, and retain top sales talent.
• Excellent leadership, coaching, and communication skills.
• Strong analytical mindset with data-driven performance improvements.
• Proficiency with CRM and sales performance tools.

Responsibilities

• Lead and grow a high-performing commercial sales team focused on AV integration solutions.
• Drive consistent achievement of revenue, GP, and pipeline targets.
• Develop and execute strategic sales plans to expand presence in target markets.
• Define and refine ICPs and target market segments.
• Establish AM performance metrics aligned to company goals.
• Collaborate with marketing to drive qualified pipeline growth.
• Build relationships with clients, consultants, and industry partners.
• Lead accountability and professional development across the team.
• Align sales activities with organizational goals and execution.
• Develop strategies to grow new and existing commercial accounts.
• Maintain ICP and go-to-market strategy with leadership.
• Track AM performance metrics to align with KPIs.
• Collaborate with marketing on campaigns and pipeline conversion.
• Recruit, onboard, train, and coach sales members to peak performance.
• Set performance expectations and manage quotas.
• Analyze pipeline health and forecast accuracy to guide decisions.
• Identify skill gaps and implement development plans.
• Lead regular cadence meetings and pipeline reviews.
• Collaborate cross-functionally to ensure project success and client satisfaction.
• Build strategic relationships with partners like architects and consultants.
• Ensure CRM adoption and accurate pipeline reporting.
• Provide timely reporting on sales performance and market trends.

Skills

AV integration sales

Leadership/management

Forecasting

Coaching

Analytical mindset

Communication skills

Tools

CRM platforms

Sales performance tools

Job description

Guitar Center Company is seeking an experienced Sales Manager to lead our commercial AV integration sales organization. You will drive revenue growth, build a high-performing team, and execute strategic initiatives to expand market share in commercial markets.

You will coach and develop top talent, manage forecasting and pipeline, and align sales with corporate goals. Travel may be required, with a focus on delivering results and measurable performance improvements.