Sales Manager

Guitar Center Inc.; Manchester (CT); On-site; USD 150,000 - 175,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401K match

Tuition reimbursement

Job summary

Guitar Center Inc. is seeking a high-impact Sales Manager for Commercial AV Integration to lead and scale our AV sales organization. You will drive revenue growth, build a top-performing team, and execute strategic plans to expand market share in the commercial sector.

The role requires deep AV integration sales expertise, strong pipeline/forecast discipline, and a proven ability to coach talent. Reports to the Director of Sales or VP of AVDG, with travel as needed.

Qualifications

• 5+ years of experience in AV integration sales, including leadership roles.
• Proven track record of meeting or exceeding sales targets in commercial markets.
• Strong understanding of AV integration sales cycle and consultant-driven opportunities.
• Experience collaborating with marketing and leadership on GTM strategy.
• Proven ability to recruit, develop, and retain top sales talent.
• Excellent leadership, coaching, and communication skills.
• Analytical mindset with data-driven performance improvements.
• Proficiency with CRM platforms and sales performance tools.

Responsibilities

• Lead and grow a high-performing commercial sales team focused on AV integration solutions.
• Drive consistent achievement of revenue, GP, and pipeline targets.
• Develop and execute strategic sales plans to expand presence in target commercial markets.
• Partner with leadership to define ICPs and target market segments.
• Establish and manage AM performance metrics aligned to company goals.
• Collaborate with marketing to support campaigns that drive pipeline growth.
• Build and maintain relationships with clients, consultants, and industry partners.
• Lead regular sales cadence meetings and pipeline reviews.
• Collaborate with engineering/ops/leadership to ensure project execution and client satisfaction.
• Provide accurate reporting on sales performance and market trends.

Skills

AV integration sales

Leadership

Pipeline management

Forecasting

CRM usage

Strategic planning

Team coaching

Sales tools

Tools

CRM platforms

Sales tools

Job description

Position Summary: Sales Manager – Commercial AV Integration

AVDG is seeking a high-impact Sales Manager to lead and scale our commercial AV integration sales organization. This role is responsible for driving revenue growth, developing a high-performing sales team, and executing strategic initiatives that expand market share within the commercial sector.

The ideal candidate brings deep expertise in AV integration sales, a disciplined approach to pipeline and forecast management, and a proven ability to coach and develop top talent. This leader will foster a performance-driven culture, ensure alignment with organizational objectives, and consistently deliver results against revenue and profitability targets.

This position reports to the Director of Sales or Vice President of AVDG.

Responsibilities will include, but will not be limited to the following:

• Lead and grow a high-performing commercial sales team focused on AV integration solutions
• Drive consistent achievement of revenue, GP, and pipeline targets
• Develop and execute strategic sales plans to expand presence in target commercial markets
• Partner with leadership to define and refine ideal client profiles and target market segments
• Establish and manage Account Manager (AM) performance metrics aligned to company goals
• Collaborate with marketing to support and optimize campaigns that drive qualified pipeline growth
• Build and reinforce strong relationships with clients, consultants, and industry partners
• Establish a culture of accountability, continuous improvement, and professional development
• Align sales activities with broader organizational goals and operational execution
• Develop and execute sales strategies to drive growth in new and existing commercial accounts
• Partner with executive leadership to maintain and evolve ideal client profiles (ICP) and go-to-market strategy
• Define, track, and manage AM performance metrics, ensuring alignment with revenue, GP, and activity-based KPIs
• Collaborate with marketing on campaign strategy, lead generation initiatives, and pipeline conversion effectiveness
• Recruit, onboard, train, and coach sales team members to achieve peak performance
• Set clear performance expectations and manage team accountability against quotas and KPIs
• Analyze pipeline health, forecast accuracy, and sales performance metrics to guide decision-making
• Identify skill gaps within the team and implement targeted development plans
• Lead regular sales cadence meetings, including pipeline reviews, forecast calls, and performance check-ins
• Collaborate cross-functionally with engineering, operations, and leadership to ensure successful project execution and client satisfaction
• Build and maintain strategic relationships with key partners including architects, consultants, general contractors, and end users
• Ensure adoption and effective use of CRM and sales tools for pipeline management and reporting
• Provide accurate and timely reporting to senior leadership on sales performance, campaign effectiveness, and market trends

About the Guitar Center Company

The Guitar Center Company embodies the world of creativity and music by encouraging our teammates to find their own individual sound. Our mission is to develop and nurture lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the joy that comes from creating music. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.

The Guitar Center Company operates through several business divisions. Guitar Center is the world’s largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment, with more than 290+ stores across the United States. 2014 marked the milestone 50th anniversary of the Guitar Center Company as the organization continues to help people make music from coast to coast. E-Commerce brands Guitar Center, Musician’s Friend and WWBW offer online sales of a broad selection of music products. The Music & Arts division operates more than 220+ stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors, and students since 1952. AVDG and GCPro headline the enterprise audio‑visual integration business, delivering a best-in‑class commercial and residential customer experience.

To join our band, you'll need the following experience:

• 5+ years of experience in AV integration sales, with at least 2+ years in a leadership or management role
• Proven track record of meeting or exceeding sales targets in a commercial environment
• Strong understanding of the AV integration sales cycle, including design‑build and consultant‑driven opportunities
• Experience working cross‑functionally with marketing and leadership on go‑to‑market strategy and campaign execution
• Demonstrated ability to recruit, develop, and retain top sales talent
• Excellent leadership, coaching, and communication skills
• Strong analytical mindset with experience using data to drive performance improvements
• Proficiency with CRM platforms and sales performance tools

Travel Requirements:

• Travel may be required dependent on business needs

Why Guitar Center Company? Here are just some of the rewards:

For our employees who are musicians we offer the unique opportunity of gig leave--take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.

Pay Rate: $150,000-$175,000/yr depending on background and experience.

The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. Pay ranges may be different in other locations.

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job related requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request a reasonable accommodation by sending an email to [e-mail].