Commerce Media Lead: Strategy & Activation

Blue Chip; Illinois; On-site; USD 85,000 - 95,000; Full time

Benefits offered by this job

401K Contributions

Flexible PTO Policy

Generous Holiday Schedule

Rewards & Recognition Program

Bonus Eligibility

Summer Hours

Job summary

Blue Chip is seeking a Manager, Commerce Media to lead the planning and activation of commerce media campaigns across retailer and e-commerce channels. You will collaborate with Integrated Media Planners and Client Leadership to craft thoughtful recommendations that drive in-store and online commerce.

You will develop innovative frameworks, stay updated on industry trends, and mentor teams while managing budgets and vendor relationships to deliver measurable results for clients.

Qualifications

• Bachelor’s degree from an accredited four-year college or university preferred
• 5+ years in Digital Marketing, commerce media, or e-commerce media preferred
• 5+ years working in biddable media platforms such as Google, Meta, RMN, Pacvue, or DSP, etc
• Experience building best-in-class biddable media plans
• Experience building and managing e-commerce campaigns
• Experience writing and selling in proposals/plans for marketing efforts
• Preferred experience within the CPG vertical
• Experience with Shopper/Commerce Marketing
• 401K Contributions
• Flexible PTO Policy & Generous Holiday Schedule
• Rewards & Recognition Program
• Bonus Eligibility
• Summer Hours

Responsibilities

• Support development and execution framework of innovative commerce media plans across internal groups and clients.
• Aid in development of overall client strategy related to commerce media channels such as RMNs and e-commerce sponsored product search.
• Advance knowledge of available commerce media channels from offline to online.
• Demonstrate knowledge of e-commerce platforms (Amazon, Kroger, Walmart, Albertsons, Instacart) and activation platforms (Pacvue) and RMN networks.
• Develop and maintain relationships with e-commerce platform partners and vet new potential partners.
• Build relationships with RMN and other commerce media partner reps.
• Stay on top of evolving retail media landscape and direct buying opportunities.
• Develop and differentiate our commerce offering including pricing models and growth opportunities.
• Develop media activations and strategies balancing creativity, innovation, and performance.
• Develop insights showing understanding of client goals, platforms, and results.
• Activate Commerce Media buys with budget, targeting, placement, pacing, and reporting.
• Develop and implement our Commerce media process, including QA.
• Present strategies/plans/pitches to clients at all levels.

Skills

Digital Marketing

Commerce Media

E-commerce Media

Biddable Media

Proposal Writing

Education

Bachelor's degree

Tools

Google Ads

Meta Ads

Pacvue

RMN Platforms

DSPs

Job description

Blue Chip is seeking a Manager, Commerce Media to lead the planning and activation of commerce media campaigns across retailer and e-commerce channels. You will collaborate with Integrated Media Planners and Client Leadership to craft thoughtful recommendations that drive in-store and online commerce.

You will develop innovative frameworks, stay updated on industry trends, and mentor teams while managing budgets and vendor relationships to deliver measurable results for clients.