Commerce Media Activation Director

Acosta; Dallas (TX); On-site; USD 103,000 - 129,000; Full time

Job summary

Acosta seeks a Director, Commerce Media to lead activation strategy and integrated media planning for major commerce clients. You will partner with client leads and internal teams to design plans across Amazon, Walmart, Target/Roundel, Instacart, and more, driving measurable outcomes and growth across the connected commerce ecosystem.

The role requires strong command of retail media platforms, programmatic buying, and partner management.

Qualifications

• Deep knowledge of retail media networks and commerce platforms.
• Ability to translate shopper, retailer, media, and client objectives into actionable plans.
• Experience presenting strategic recommendations to clients and stakeholders.
• Proven leadership and mentorship in a fast-paced project environment.

Responsibilities

• Lead activation strategy across major retail media networks to meet client objectives and ROI targets.
• Guide integrated media planning across onsite, offsite, search, display, and social channels.
• Partner with client leads, strategy, creative, analytics, and tech teams to align plans with business goals.
• Develop KPI, budget allocation, vendor selection, and test-and-learn priorities.
• Create and present strategic media recommendations and business reviews for clients.
• Maintain relationships with networks, agencies, and technology partners to drive opportunities.

Skills

Retail media expertise

Strategic thinking

Data analysis

Presentation skills

Cross-functional collaboration

Project management

Partner management

Mentor/team leadership

Education

Bachelor's Degree

High School Diploma/GED

Job description

Acosta seeks a Director, Commerce Media to lead activation strategy and integrated media planning for major commerce clients. You will partner with client leads and internal teams to design plans across Amazon, Walmart, Target/Roundel, Instacart, and more, driving measurable outcomes and growth across the connected commerce ecosystem.

The role requires strong command of retail media platforms, programmatic buying, and partner management.