Commerce Media Strategy Director

Acosta; Grand Rapids (MI); On-site; USD 103,000 - 129,000; Full time

Job summary

Acosta seeks a Director of Commerce Media to lead activation strategy and integrated media planning for Commerce clients. You will drive programs across networks like Amazon, Walmart, and Target/Roundel, coordinating with client leads, strategy, creative, and analytics to meet objectives and grow the connected commerce ecosystem.

You will guide media plans on platforms such as Criteo, CitrusAd, Pacvue, Skai, and The Trade Desk, ensuring strong ROI and actionable shopper experiences across

Qualifications

• Bachelor’s degree required; additional education in marketing or business preferred.
• Minimum eight years in retail or commerce media with leadership experience.
• Experience managing retail media solutions across major networks.

Responsibilities

• Lead activation strategy across key retail media networks to meet client objectives.
• Develop cohesive plans spanning onsite/offsite media, search, display, and CTV/OLV.
• Partner with client leads and cross-functional teams to align objectives and ROI.
• Oversee budget allocation, KPI development, and test-and-learn priorities.
• Present strategic recommendations and business reviews to clients.
• Mentor teams and manage vendor relationships to ensure execution.
• Monitor market trends to maintain competitive advantage.

Skills

Retail media networks

Strategy development

Campaign optimization

Stakeholder management

Presentation skills

Cross-functional collaboration

Vendor management

Mentoring

Education

Bachelor’s Degree

High School Diploma/GED

Tools

Amazon Advertising

Walmart Connect

Target Roundel

Kroger/KPM

Instacart

Criteo

CitrusAd

Pacvue

Skai

CommerceIQ

The Trade Desk

Job description

Acosta seeks a Director of Commerce Media to lead activation strategy and integrated media planning for Commerce clients. You will drive programs across networks like Amazon, Walmart, and Target/Roundel, coordinating with client leads, strategy, creative, and analytics to meet objectives and grow the connected commerce ecosystem.

You will guide media plans on platforms such as Criteo, CitrusAd, Pacvue, Skai, and The Trade Desk, ensuring strong ROI and actionable shopper experiences across