Director, Retail Media & Activation Strategy

Acosta, Inc.; Grand Rapids (MI); Hybrid; USD 103,000 - 129,000; Full time

Job summary

Acosta, Inc. is seeking a Director of Commerce Media to lead activation strategy and integrated media planning for Commerce clients across major retail networks and partner platforms.

This role drives measurable business outcomes, guides plans, and champions growth in the connected commerce ecosystem. The Director will collaborate with client leads, strategy, creative, analytics, and commerce media teams to develop cohesive media plans, optimize performance, and deliver compelling shopper

Qualifications

• Eight or more years of relevant experience in retail media, commerce media, shopper marketing, performance marketing, or related media strategy roles.
• Five or more years of experience in retail media, retail commerce media, or shopper marketing.
• Three or more years of supervisory or management experience.
• Experience managing retail media solutions across Amazon, Walmart, Target/Roundel, Instacart, Kroger, and/or other major retail media network

Responsibilities

• Lead commerce media activation strategy across key retail media networks.
• Guide integrated media planning across onsite, offsite, search, display, CTV/OLV, paid social, in-store media, incentives, and other third-party commerce activation tactics.
• Serve as a senior strategic partner to client leads and commerce media teams.
• Actively contribute to media account strategy, including KPI development, budget allocation, vendor and partner selection, test-and-learn priorities, performance tracking, and ongoing industry monitoring
• Build and present strategic media recommendations, business reviews, and activation plans that translate client goals into clear, actionable commerce media solutions.
• Collaborate with cross-functional teams to ensure advertising strategies connect to broader business objectives.
• Partner with analytics and media teams on post-campaign analysis and insights.

Skills

Retail media networks

Strategy development

Campaign optimization

Vendor management

Team leadership

Education

Bachelor's Degree

High School Diploma/GED

Job description

Acosta, Inc. is seeking a Director of Commerce Media to lead activation strategy and integrated media planning for Commerce clients across major retail networks and partner platforms.

This role drives measurable business outcomes, guides plans, and champions growth in the connected commerce ecosystem. The Director will collaborate with client leads, strategy, creative, analytics, and commerce media teams to develop cohesive media plans, optimize performance, and deliver compelling shopper