Commerce Marketing Manager

Campbell's Soup; Camden (NJ); On-site; USD 116,800 - 167,900; Full time

Benefits offered by this job

Medical & dental

401(k) with vesting

Unlimited PTO

On-site fitness center

On-site daycare

Employee store

ERGs

Donation matching

Job summary

Campbell's leads omnichannel marketing for iconic snack brands, driving go-to-market strategies across in-store and online channels. You’ll champion data-driven, shopper-first campaigns and collaborate with Brand and Consumer Experience teams to deliver measurable growth.

The role requires 6+ years in digital or omni marketing, strong analytics, and cross-functional influence. Competitive compensation and comprehensive benefits accompany this opportunity.

Qualifications

• Bachelor’s degree required.
• 6+ years in digital/omni marketing or related roles.
• Strong analytical skills and ability to work cross-functionally.

Responsibilities

• Direct the creation, execution, and optimization of large-scale omnichannel marketing programs aligned with brand objectives.
• Integrate campaigns across the full activation funnel in partnership with Brand and Consumer Experience teams.
• Collaborate with Sales (Strategy, Retail Activation, e‑Commerce, Customer Teams) and retailers to enhance shopper experiences across channels.
• Guide agencies to develop insight-led, shopper-first creative executions (in-store and online) that convert at point of purchase.
• Manage and optimize multi-million-dollar omni marketing investments with financial rigor.
• Identify and execute “white space” opportunities to drive growth.
• Ensure agencies deliver on strategic objectives and shopper-centric plans.

Skills

Digital Marketing

Shopper Marketing

Omni Marketing

e-Commerce

Education

Bachelor's degree

Job description

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover, Swanson, and V8. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Benefits & Perks

Benefits begin on day one and include medical, dental, short and long‑term disability, AD&D, and life insurance (for individuals, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ, free access to the fitness center. Access to on‑site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

Lead Omni Channel Marketing

Lead Omni Channel Marketing for premium snack brands like Pepperidge Farm, Lance, Cape Cod, Snyder’s of Hanover, and Kettle Brand. Drive go‑to‑market strategies at retail points of purchase—both in‑store and online—to create bold, disruptive plans that resonate with shoppers. Champion thought leadership to keep our brands on the cutting edge of the evolving omnichannel marketing landscape. Leverage shopper and category data to continuously optimize strategies and maximize business impact.

What you will do

• Direct the creation, execution, and optimization of large‑scale omnichannel marketing programs aligned with brand objectives.
• Integrate campaigns across the full activation funnel in partnership with Brand and Consumer Experience teams.
• Collaborate with Sales (Strategy, Retail Activation, e‑Commerce, Customer Teams) and retailers to enhance shopper experiences across channels.
• Guide agencies to develop insight‑led, shopper‑first creative executions (in‑store and online) that convert at point of purchase.
• Manage and optimize multi‑million‑dollar omni marketing investments with financial rigor.
• Identify and execute “white space” opportunities to drive growth.
• Ensure agencies deliver on strategic objectives and shopper‑centric plans.

Who you will work with

• Brand Marketing and Consumer Experience teams to align priorities and integrate campaigns.
• Sales Strategy, Retail Activation, e‑Commerce, and Customer Teams to build shopper‑focused strategies.
• External agency partners to deliver creative, data‑driven executions.
• Cross‑functional teams in a matrixed organization, including Shopper Insights and Sales Strategy.

What you bring to the table

• Bachelor’s degree.
• 6+ years of experience in Digital Marketing, Shopper Marketing, Omni Marketing, Customer Marketing, e‑Commerce, or agency roles with proven success (an advanced degree in a related field may count for additional experience).
• Strong business and analytical acumen with ability to connect disparate data points.
• Independent thinker, action‑oriented, and passionate about omni marketing.
• Excellent interpersonal and communication skills; able to present ideas effectively to diverse audiences.
• Ability to influence and work effectively in a cross‑functional, matrixed organization.
• Strong organizational skills and ability to handle ambiguity.
• Detail‑oriented, reliable, resourceful, and results‑driven.

It would be great if you have

• Experience managing large‑scale marketing budgets and investments.
• Proven success in developing insight‑led, shopper‑first creative executions.
• Familiarity with retailer media networks and e‑commerce strategies.
• Ability to identify and execute innovative “white space” opportunities.
• Experience leading external agencies and partners to deliver strategic objectives.

Compensation and Benefits

The target base salary range for this full‑time, salaried position is between $116,800–$167,900. Individual base pay depends on work location and additional factors such as experience, job‑related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401(k) and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.