Sr. Manager, Go to Market

Campbell Soup Company; Camden (NJ); Hybrid; USD 142,000 - 195,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

401(k) matching

Job summary

Campbell Soup Company is seeking a Senior Manager, Go To Market in Camden, NJ, to join the Bakery & Cookies category team. This role connects Customer Field Sales with Marketing, Finance, and Supply Chain to translate brand strategy into execution priorities.

You will shape category trade management, drive initiatives, and act as the voice of customers and sales teams. Hybrid work with 10–20% travel, three office days per week.

Qualifications

• Bachelor's degree required and 8+ years in CPG sales with customer strategy/trade marketing.
• Experience in customer sales or customer management in a highly matrixed environment.
• Strong communication, problem-solving, analytical, and negotiation skills.
• Financial acumen related to retailer/customer P&Ls and trade management.
• Demonstrated ability to influence and sell across functions.
• Nice to have: food industry experience and Revenue Growth Management knowledge.

Responsibilities

• Partner with Sales Leaders and cross-functional teams to deliver brand and sales objectives.
• Develop sales and trade plans with Revenue Management and Customer Sales Leads.
• Create promotional plans within guardrails to maximize ROI.
• Optimize assortment and innovation aligned with national item priorities.
• Communicate forecasts and drivers to Demand Planning and Integrated Business Planning.
• Identify risks and opportunities and balance customer and business needs.
• Lead category bets including in-store seasonal drives.

Skills

CPG sales

Customer strategy

Trade marketing

Negotiation

Financial acumen

Education

Bachelor's degree

Job description

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our "Campbell’s Cares" program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How You Will Make History Here…

As Senior Manager, Go To Market, you will be a key member of the Category and Sales Strategy team, connecting Customer Field Sales with Marketing, Finance, Supply Chain, and other cross‑functional partners. Supporting the Bakery & Cookies category within the Snacks division, you will translate brand strategy into clear execution priorities, shape category trade management, and serve as the voice of the customer and Sales teams across the organization. This is a hybrid role based in Camden, NJ with approximately 10-20% travel and an expectation of working in the office three days per week: Tuesday, Wednesday, and Thursday.

What You Will Do…

• Partner with Customer Sales Leads, Customer Vice Presidents, Sales Finance, Category Strategy, Supply Chain, Omni Marketing, and Brand Marketing to identify and execute initiatives that deliver brand and sales objectives.
• Co‑develop customer‑and channel‑specific Gross Sales, Net Sales, and trade Annual Operating Plan targets with Revenue Management.
• Partner with Revenue Management and Customer Sales Leads to develop and optimize promotional support plans within established guardrails, maximizing return on investment.
• Collaborate with Category Management and Customer Sales Leads to optimize assortment and innovation goals based on national item priorities established by Category Strategy.
• Own communication of customer forecasts and business drivers to internal partners supporting Demand Planning and the monthly Integrated Business Planning process.
• Identify risks and opportunities against the annual plan and develop solutions that balance customer and business needs.
• Lead execution of category big bets, including innovation and in-store seasonal drive windows.

Who You Will Work With…

You will work closely with Customer Sales Leads, Customer Vice Presidents, Marketing and Brand teams, Finance, Supply Chain, Shopper Insights, Omni Marketing, Go To Market, Category Strategy, Revenue Management, and Sales Execution partners. You will report to the Senior Director, Customer Strategy for Bakery & Cookies and operate in a highly matrixed environment.

What You Bring to the Table…

(Must Have)

• Bachelor’s degree.
• 8+ years of CPG sales experience including customer strategy/trade marketing.
• Strong communication, problem-solving, analytical, negotiation, and process management skills.
• Experience in customer sales or customer management.
• Comfort working in a highly matrixed environment.
• Financial acumen, specifically related to retailer/customer P&Ls and trade management.
• Demonstrated ability to influence and sell across functions.

(Nice to Have)

• Food industry experience.
• Experience working with direct-store-delivery and direct routes to market.
• Experience in Revenue Growth Management.
• Experience in Sales Finance.
• Experience in Category Management or Category Strategy.
• MBA Preferred

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between $141,700-$194,800 Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.