Comedy Tour Marketing Director

Live Nation Entertainment | Concerts; Beverly Hills (CA); On-site; USD 88,000 - 110,000; Full time

Benefits offered by this job

Health benefits

Ticket perks

Competitive compensation

Job summary

Live Nation Entertainment seeks a Tour Marketing Director - Comedy to lead marketing strategy and execution for assigned comedy tours and shows. You will partner with artists, venues, media partners, and local marketers to drive awareness and ticket sales, overseeing campaigns from planning through execution.

You will manage paid media, promotions, publicity, social and grassroots marketing while handling multiple tour marketing budgets and tailoring campaigns to each artist, show and market.

Qualifications

• 4 year degree or 4 years experience in marketing/public relations/project management in lieu of a degree
• Excellent communication skill
• Entertainment/Concert industry experience preferred
• Proficient in Microsoft Office Suite
• Interest in comedy & pop culture
• Willing to work long hours and weekends

Responsibilities

• Oversee marketing, promotions and public relations for touring comedians
• Create, develop, implement and execute strategic marketing plans for individual shows and tours
• Place and negotiate print, online, radio and TV buys
• Develop contesting and incentives with media and promotional partners
• Spearhead grassroots campaigns including scheduling street teams
• Market research to find efficient ways to market shows
• Work with venue box office to confirm and set up on-sales/pre-sales, check ticket audits for accuracy
• Create and execute social media marketing campaigns, including building and managing Facebook and Twitter accounts
• Establish/implement wide range of promotions using radio, print, TV, flyaway sweepstakes and online
• Work with artist publicists to solicit national and local media outlets for press coverage
• Build and exploit online/database resources
• Cultivate key professional relationships with agents, managers, public relations agencies and artists
• Design and create marketing materials
• Maintain relationships with local and venue marketers
• Manage multiple marketing budgets simultaneously
• Responsible for collecting and paying invoices in a timely manner

Skills

Communication skills

Marketing

Project management

MS Office

Entertainment industry experience

Comedy & pop culture interest

Education

4 year degree or equivalent experience

Tools

Microsoft Office

Job description

Live Nation Entertainment seeks a Tour Marketing Director - Comedy to lead marketing strategy and execution for assigned comedy tours and shows. You will partner with artists, venues, media partners, and local marketers to drive awareness and ticket sales, overseeing campaigns from planning through execution.

You will manage paid media, promotions, publicity, social and grassroots marketing while handling multiple tour marketing budgets and tailoring campaigns to each artist, show and market.