LN Concerts, Tour Marketing Director - Comedy

Live Nation Entertainment | Concerts; Beverly Hills (CA); On-site; USD 88,000 - 110,000; Full time

Benefits offered by this job

Health benefits

Ticket perks

Competitive compensation

Job summary

Live Nation Entertainment seeks a Tour Marketing Director - Comedy to lead marketing strategy and execution for assigned comedy tours and shows. You will partner with artists, venues, media partners, and local marketers to drive awareness and ticket sales, overseeing campaigns from planning through execution.

You will manage paid media, promotions, publicity, social and grassroots marketing while handling multiple tour marketing budgets and tailoring campaigns to each artist, show and market.

Qualifications

• 4 year degree or 4 years experience in marketing/public relations/project management in lieu of a degree
• Excellent communication skill
• Entertainment/Concert industry experience preferred
• Proficient in Microsoft Office Suite
• Interest in comedy & pop culture
• Willing to work long hours and weekends

Responsibilities

• Oversee marketing, promotions and public relations for touring comedians
• Create, develop, implement and execute strategic marketing plans for individual shows and tours
• Place and negotiate print, online, radio and TV buys
• Develop contesting and incentives with media and promotional partners
• Spearhead grassroots campaigns including scheduling street teams
• Market research to find efficient ways to market shows
• Work with venue box office to confirm and set up on-sales/pre-sales, check ticket audits for accuracy
• Create and execute social media marketing campaigns, including building and managing Facebook and Twitter accounts
• Establish/implement wide range of promotions using radio, print, TV, flyaway sweepstakes and online
• Work with artist publicists to solicit national and local media outlets for press coverage
• Build and exploit online/database resources
• Cultivate key professional relationships with agents, managers, public relations agencies and artists
• Design and create marketing materials
• Maintain relationships with local and venue marketers
• Manage multiple marketing budgets simultaneously
• Responsible for collecting and paying invoices in a timely manner

Skills

Communication skills

Marketing

Project management

MS Office

Entertainment industry experience

Comedy & pop culture interest

Education

4 year degree or equivalent experience

Tools

Microsoft Office

Job description

WHO ARE WE?

Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

THE JOB

As Tour Marketing Director - Comedy, you’ll lead the marketing strategy and execution for assigned comedy tours and shows, partnering with artists and their teams, venues, media partners and local marketers to drive awareness and ticket sales. You’ll oversee campaigns from initial planning through execution, bringing together paid media, promotions, publicity, social and grassroots marketing while managing multiple tour marketing budgets and ensuring each campaign is tailored to the artist, show and market.

WHAT THIS ROLE WILL DO

• Oversee marketing, promotions and public relations for various touring comedians
• Create, develop, implement and execute strategic marketing plans for individual shows and tours.
• Place and negotiate print, online, radio and TV buys
• Develop contesting and incentives with media and promotional partners.
• Spearhead grassroots campaigns including scheduling street teams
• Market research to find efficient ways to market shows
• Work with venue box office to confirm and set up on-sales/pre-sales, check ticket audits for accuracy
• Create and execute social media marketing campaigns, including building and managing Facebook and Twitter accounts
• Establish/implement wide range of promotions using radio, print, TV, flyaway sweepstakes and online
• Work with artist publicists to solicit national and local media outlets for press coverage
• Build and exploit online/database resources
• Cultivate key professional relationships with agents, managers, public relations agencies and artists.
• Design and create marketing materials
• Maintain relationships with local and venue marketers
• Manage multiple marketing budgets simultaneously
• Responsible for collecting and paying invoices in a timely manner

WHAT THIS PERSON WILL BRING

• 4 year degree or 4 years experience in marketing/public relations/project management in lieu of a degree
• Excellent communication skill
• Entertainment/Concert industry experience preferred.
• Proficient in Microsoft Office Suite
• Interest in comedy & pop culture
• Willing to work long hours and weekends

BENEFITS & PERKS

Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:

• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality,or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. Live Nation may use artificial intelligence (AI) tools to support application screening and assessment. All hiring decisions are made with human review.

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The expected compensation for this position is:

$88,000.00 USD - $110,000.00 USD

** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.