Colorado Sales & General Manager

Nombase; Denver (CO); Hybrid; USD 52,000 - 76,000; Full time

Job summary

Good Daze, a startup beverage company, is seeking a hybrid Boots-on-the-Ground Salesperson & General Manager to lead our Northern Colorado market in Greeley and surrounding areas. You’ll be in the field daily driving shelf presence and building accounts while also owning the operations backbone.

Ideal candidates are ready to wear many hats in a fast-moving startup, with responsibilities ranging from sales calls and events to logistics and vendor coordination.

Qualifications

• Experience in retail or beverage sales is preferred.
• Ability to travel within Northern Colorado as needed.
• Comfort representing the brand at local events and venues.

Responsibilities

• Build and manage relationships with local retailers throughout Greeley and Northern Colorado.
• Conduct in-person sales calls, product demos, and tastings to acquire new accounts.
• Negotiate shelf placement, pricing, and initial order volumes with buyers.
• Represent the brand at local events, farmers markets, gyms, and community gatherings.
• Develop and manage a route/territory plan to maximize coverage.
• Track sales pipeline, account performance, and reorder cycles.
• Coordinate with delivery personnel and vendors to ensure product availability.
• Assist with hiring, training, and supervising staff as needed.
• Ensure compliance with local health and beverage regulations.

Skills

Sales experience

In-person sales

Territory management

Customer relationships

Event representation

Tools

Square

Job description

Position Overview

Good Daze is a start up beverage company bringing a cleaner energy alternative to market - a green tea-based energy drink built for people who want a lift without the crash. We're early-stage, scrappy, and looking for someone who wants to build something from the ground up, not manage an established machine.

We're hiring a hybrid Boots-on-the-Ground Salesperson & General Manager to lead our local market and ongoing operations in Greeley and the surrounding Northern Colorado region. This is a rare dual role: you'll be out in the field every day getting the product onto shelves and into hands, while also owning the operational backbone that keeps the business running — logistics, admin, and events.

This is a contractor position, ideal for someone who wants outsized responsibility and impact at a growing company, and who's comfortable wearing many hats in a fast-moving startup environment.

Key Responsibilities

Sales & Market Development

• Build and manage relationships with convenience stores, gyms, gas stations, grocery stores, cafes, and other retail accounts throughout Greeley and Northern Colorado, entering new customers into Square
• Conduct in-person sales calls, product demos, and tastings to drive new account acquisition
• Negotiate shelf placement, pricing, and initial order volumes with retail buyers
• Represent the brand at local events, farmers markets, gyms, and community gatherings to build grassroots awareness
• Develop and manage a route/territory plan to maximize coverage and repeat visits, including delivering drinks and restocking accounts
• Track sales pipeline, account performance, reorder cycles, and sales data
• Gather on-the-ground customer and retailer feedback to inform product and marketing decisions
• Ship influencer boxes and manage related outreach
• Willingness to travel throughout Northern CO and the State to events and customers

General Management & Operations

• Oversee day-to-day business operations, including inventory management and order fulfillment
• Coordinate with delivery person(s), co-packers, distributors, and suppliers to ensure consistent product availability
• Assist with hiring, training, and supervising additional sales or operations staff as the company grows
• Monitor and report on key business metrics (sales volume, account growth, margins, expenses) to leadership
• Manage local vendor and warehouse relationships, including filling out vendor forms for new local partners
• Ensure compliance with local health, licensing, and beverage distribution regulations
• Support budgeting and cost-control efforts as a member of the founding operations team
• Work with the bookkeeper to send invoices

Requirements & Qualifications

• Must have a reliable personal vehicle for daily deliveries, account visits, and event travel throughout Northern Colorado
• Valid driver's license and clean driving record
• Current auto insurance meeting Colorado state minimums (proof required)
• General liability insurance, or willingness to obtain
• Ability to lift and carry product cases (typically 20–35 lbs) in and out of stores and vehicles
• Own smartphone/laptop for Square, communications, and reporting
• Comfortable with a flexible, self-directed schedule including evenings/weekends for events

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