Coatings Business Development Rep - Commercial Roofing

Unicoat Industrial Roofing; Bradenton (FL); On-site; USD 70,000 - 115,000; Full time

Benefits offered by this job

Competitive base + uncapped commission

PTO and paid holidays

Vehicle allowance or company vehicle

Company cell phone + laptop

Collaborative culture

Job summary

Unicoat Industrial Roofing is seeking a results-driven Business Development Representative to grow our Bradenton, FL coatings and reroof solutions portfolio. You will own the full sales cycle from prospecting to proposal, targeting building owners, facility managers, and general contractors.

Responsibilities include building a robust pipeline, conducting inspections and scoping, presenting value-based proposals, and closing deals while collaborating with operations to ensure profitable delivery.

Qualifications

• 2+ years selling coatings, service, maintenance, or reroof solutions in commercial roofing.
• History of achieving $1M–$2M+ in annual sales on a mixed coatings and reroof book.
• Ability to defend and deliver gross margin targets throughout the sales process.
• Structured, disciplined pipeline management, CRM usage, and monthly forecasting.
• Working knowledge of coatings systems and low-slope roofing (fluid-applied coatings, SPF, TPO, PVC, EPDM).
• Proven experience building proposals, presenting solutions, and closing value-based deals.
• Strong written and verbal communication skills; polished, professional presence.

Responsibilities

• Build and grow a pipeline of coatings and reroof opportunities across the Bradenton and surrounding Central Florida market.
• Identify and target building owners, facility managers, property managers, and GCs with coatings needs.
• Conduct proactive outreach through cold calls, site visits, referrals, networking, and events.
• Maintain 100% weekly CRM updates and structured pipeline discipline; forecast monthly revenue with 80%+ accuracy.
• Partner with the President on scope, pricing, scheduling, and delivery to ensure profitable execution.

Skills

Coatings sales

Reroof solutions

Pipeline management

CRM usage

Forecasting

Proposals & closing

Communication skills

Tools

Centerpoint Connect

Salesforce

HubSpot

Job description

Coatings Business Development Rep - Commercial Roofing

Unicoat Industrial Roofing is a specialized commercial roofing contractor focused on delivering high-performance coating and restoration solutions for industrial and commercial facilities. With deep expertise in fluid-applied systems, roof restoration, and maintenance, Unicoat helps customers extend roof life, improve energy efficiency, and reduce long-term capital costs. Our team works across a wide range of building types, providing tailored solutions that minimize disruption and maximize performance. We are always looking for driven professionals who want to build their careers while contributing to innovative, results-oriented roofing solutions.

ROLE OVERVIEW

The Business Development Representative is responsible for generating new commercial roof coatings opportunities, managing a consistent sales pipeline, and closing deals that support Unicoat's growth goals This is a hunter role — targeting building owners, facility managers, property managers, and general contractors with coatings and reroof solutions across Unicoat’s commercial and industrial coatings platform. You will own the full sales cycle from prospecting and inspection to proposal, close, and handoff to operations. The right candidate competes on knowledge and trust, not price, and brings the discipline to manage a structured pipeline while building long-term relationships that generate recurring revenue.

KEY RESPONSIBILITIES

• Build and grow a pipeline of coatings and reroof opportunities across the Bradenton and surrounding Central Florida market
• Identify and target building owners, facility managers, property managers, and GCs with commercial or industrial roofing and coatings needs
• Conduct proactive outreach through cold calls, site visits, referrals, networking, and industry events
• Maintain 100% weekly CRM updates and structured pipeline discipline; forecast monthly revenue at 80%+ accuracy

Inspections & Scoping

• Perform roof inspections and site assessments to identify coating and reroof opportunities
• Translate field findings into clearly scoped proposals with accurate pricing and margin targets
• Apply working knowledge of fluid-applied coatings systems and low-slope roofing assemblies to educate customers and differentiate Unicoat’s solutions

Proposal, Negotiation & Close

• Build and present value-based proposals that compete on expertise and long-term cost of ownership, not discounting
• Navigate objections, pricing pressure, and competitive situations with confidence and professionalism

Customer Relationships & Retention

• Build and maintain trusted, long-term relationships with a customer base that generates repeat business and referrals
• Serve as the customer’s primary point of contact through the sales process; coordinate clean handoffs to operations at job award

Operations Collaboration

• Partner with the President on scope, pricing, scheduling, and delivery to ensure what is sold can be executed profitably
• Communicate clearly on job scope, customer expectations, and any special requirements prior to mobilization
• Support post-job follow-up to drive satisfaction, collect feedback, and identify future opportunities

QUALIFICATIONS

Required

• 2+ years selling coatings, service, maintenance, or reroof solutions in commercial roofing
• History of achieving $1M–$2M+ in annual sales on a mixed coatings and reroof book
• Demonstrated ability to defend and deliver gross margin targets throughout the sales process
• Structured, disciplined approach to pipeline management, CRM usage, and monthly forecasting
• Working knowledge of coatings systems and low-slope roofing (fluid-applied coatings, SPF, TPO, PVC, EPDM, etc.)
• Proven experience building proposals, presenting solutions, and closing value-based deals
• Strong written and verbal communication skills; polished, professional presence in front of customers and executives

Preferred

• Experience selling commercial or industrial coatings
• Existing relationships with building owners, facility managers, or property managers in the Central Florida market
• Familiarity with CRM platforms (Centerpoint Connect, Salesforce, HubSpot, or similar)
• Bilingual (English/Spanish) a plus

WHAT WE OFFER

• Competitive base salary plus uncapped commission
• PTO and paid holidays
• Vehicle allowance or company vehicle
• Company cell phone + laptop
• Collaborative culture that values accountability, grit, and continuous improvement

Thank you for considering a career with Unicoat Industrial Roofing. We believe great teams are built on diverse perspectives. We are proud to be an equal opportunity employer and consider all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We invest in our people and provide competitive pay, benefits, and a supportive work environment where your skills and contributions matter.

As set forth in Unicoat Industrial Roofing’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

• A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.
• A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
• An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
• An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Disabilities include, but are not limited to:

• Alcohol or other substance use disorder (not currently using drugs illegally)
• Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
• Blind or low vision
• Cancer (past or present)
• Cardiovascular or heart disease
• Celiac disease
• Cerebral palsy
• Deaf or serious difficulty hearing
• Diabetes
• Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
• Epilepsy or other seizure disorder
• Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
• Intellectual or developmental disability
• Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
• Missing limbs or partially missing limbs
• Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
• Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
• Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
• Partial or complete paralysis (any cause)
• Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
• Short stature (dwarfism)
• Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.