CNC Capital Equipment Sales Director — Southeast

The Keystone Distinction Group; Charlotte (NC); On-site; USD 150,000 - 190,000; Full time

Job summary

The Keystone Distinction Group is seeking an accomplished Director of Sales (CNC Capital Equipment) to lead a team of CNC Sales Engineers for the Southeast. The role is based in Charlotte, NC and focuses on revenue growth, profitability, and market expansion.

You will coach and develop senior sales professionals while strengthening forecasting, CRM discipline, and overall sales execution to build long-term capabilities within the team.

Qualifications

• 10+ years of progressive B2B sales experience in Manufacturing/Industrial sectors.
• 5+ years of sales-management experience leading sales professionals.
• Experience selling technical, engineered capital-equipment or other complex B2B solutions with long sales cycles.
• Proven ability to develop long-term sales strategies and translate them into measurable results.
• Proven success recruiting, onboarding, training, coaching and retaining high-performing sales professionals.
• Experience managing and developing a field sales organization.
• Ability to analyze performance, identify market opportunities, and make sound commercial decisions.
• Experience improving sales processes, forecasting, pipeline management, CRM discipline, and sales execution.
• Executive presence with ability to communicate with senior leadership, customers, channel partners, and cross-functional teams.
• Team-first leadership fostering trust, accountability, and collaboration.
• Experience working with distributors, dealers, or indirect sales channels.
• Willingness to travel up to 60% within the assigned region.

Responsibilities

• Lead the field sales organization to achieve revenue, profitability, market share, and growth goals.
• Set clear performance expectations, monitor results, and drive accountability.
• Coach and develop experienced and new sales team members and leaders.
• Build a high-performing, team-first culture grounded in trust and accountability.
• Oversee recruiting, onboarding, training, and retention of sales talent.
• Create development plans and a pipeline of future sales leaders.
• Translate company objectives into territory planning, account development, and market expansion strategies.
• Improve sales processes, forecasting, CRM usage, and sales tools.
• Define roles and performance standards across the sales organization.
• Collaborate with senior leadership on business decisions and priorities.
• Analyze performance, market conditions, and competitive activity for growth opportunities.
• Support distributor, dealer, and indirect-sales relationships as applicable.
• Travel 40-60% to support customers and operations.

Skills

B2B sales leadership

Strategic planning

Coaching and development

Forecasting accuracy

CRM discipline

Distributor/channel partner management

Travel readiness

Tools

CRM software

Job description

The Keystone Distinction Group is seeking an accomplished Director of Sales (CNC Capital Equipment) to lead a team of CNC Sales Engineers for the Southeast. The role is based in Charlotte, NC and focuses on revenue growth, profitability, and market expansion.

You will coach and develop senior sales professionals while strengthening forecasting, CRM discipline, and overall sales execution to build long-term capabilities within the team.