CNC Capital Equipment Sales Director — Growth Leader

Top Echelon Software, LLC; Charlotte (NC); On-site; USD 150,000 - 230,000; Full time

Job summary

Top Echelon Software, LLC in Charlotte, NC seeks an accomplished Director of Sales (CNC Capital Equipment) to lead a team of CNC Sales Engineers for the Southeast. The role drives revenue, profitability, market share, and sustainable growth, combining strategic leadership with hands-on coaching and development.

The ideal candidate brings extensive experience selling technical, engineered, industrial, capital-equipment, or similarly complex B2B solutions with long sales cycles.

Qualifications

• 10+ years of progressive B2B sales experience in manufacturing/industrial sectors.
• 5+ years of sales-management experience leading teams.
• Experience selling technical, capital-equipment, or complex B2B solutions with long cycles.
• Proven ability to translate strategy into measurable results.
• Experience recruiting, onboarding, training, and developing sales professionals.
• Willingness to travel up to 60% within the region.

Responsibilities

• Lead the field sales organization in achieving revenue, profitability, market-share, and growth objectives.
• Establish clear performance expectations, monitor results, identify obstacles, and hold the sales team accountable for measurable outcomes.
• Coach, mentor, and develop experienced sales professionals, newer team members, sales managers, and emerging leaders.
• Build a high-performing, team-first culture grounded in trust, accountability, collaboration, and continuous improvement.
• Participate in or lead the recruiting, interviewing, selection, onboarding, training, development, and retention of sales talent.
• Create individual development plans and build a pipeline of future sales leaders.
• Translate company objectives into actionable strategies for territory planning, account development, market expansion, forecasting, pipeline management, and competitive positioning.
• Improve sales processes, CRM utilization, forecast accuracy, internal communication, training programs, and sales tools.
• Establish clear roles, responsibilities, performance standards, and accountability across the evolving sales organization.
• Partner with senior leadership and functional leaders on business decisions, commercial opportunities, organizational challenges, and long-term priorities.
• Analyze sales performance, market conditions, customer needs, and competitive activity to identify growth opportunities.
• Support distributor, dealer, and indirect-sales relationships as applicable.
• Help define the long-term vision, structure, talent requirements, and capabilities of the sales organization.
• Travel regularly to support customers, sales professionals, distributors, channel partners, and company operations (40-60% regional travel).
• Perform other related responsibilities as required.

Skills

B2B sales leadership

Sales management

Forecasting

CRM discipline

Coaching & mentoring

Strategic planning

Channel/indirect sales

Travel readiness

Job description

Top Echelon Software, LLC in Charlotte, NC seeks an accomplished Director of Sales (CNC Capital Equipment) to lead a team of CNC Sales Engineers for the Southeast. The role drives revenue, profitability, market share, and sustainable growth, combining strategic leadership with hands-on coaching and development.

The ideal candidate brings extensive experience selling technical, engineered, industrial, capital-equipment, or similarly complex B2B solutions with long sales cycles.