CNC Capital Equipment Sales Director | Growth & Leadership

LRSolutions, LLC; Charlotte (NC); On-site; USD 180,000 - 280,000; Full time

Job summary

LRSolutions, LLC seeks an accomplished Director of Sales (CNC Capital Equipment) to lead a team of CNC Sales Engineers for the Southeast from Charlotte, NC. The role drives revenue, profitability, and growth while coaching and developing a high-performing sales organization.

Ideal candidates have extensive experience selling technical, engineered capital equipment to complex B2B buyers with long sales cycles, and are comfortable with substantial travel to support customers and channel partners.

Qualifications

• 10+ years of progressive B2B sales experience within Manufacturing, Industrial, or related industries.
• 5+ years of sales-management experience leading sales professionals.
• Experience selling technical, engineered, industrial, capital-equipment, or other complex B2B solutions with longer sales cycles.
• Demonstrated ability to develop long-term sales strategies and translate them into measurable results.
• Proven success recruiting, onboarding, training, coaching, mentoring, developing, and retaining high-performing sales professionals.

Responsibilities

• Lead the field sales organization in achieving revenue, profitability, market-share, and growth objectives.
• Establish clear performance expectations, monitor results, identify obstacles, and hold the sales team accountable for measurable outcomes.
• Coach, mentor, and develop experienced sales professionals, newer team members, sales managers, and emerging leaders.
• Build a high-performing, team-first culture grounded in trust, accountability, collaboration, and continuous improvement.
• Participate in or lead the recruiting, interviewing, selection, onboarding, training, development, and retention of sales talent.
• Create individual development plans and build a pipeline of future sales leaders.
• Translate company objectives into actionable strategies for territory planning, account development, market expansion, forecasting, pipeline management, and competitive positioning.
• Improve sales processes, CRM utilization, forecast accuracy, internal communication, training programs, and sales tools.
• Establish clear roles, responsibilities, performance standards, and accountability across the evolving sales organization.
• Partner with senior leadership and functional leaders on business decisions, commercial opportunities, organizational challenges, and long-term priorities.
• Analyze sales performance, market conditions, customer needs, and competitive activity to identify growth opportunities.
• Support distributor, dealer, and indirect-sales relationships as applicable.
• Help define the long-term vision, structure, talent requirements, and capabilities of the sales organization.
• Travel regularly to support customers, sales professionals, distributors, channel partners, and company operations (40-60% regional travel).
• Perform other related responsibilities as required.

Job description

LRSolutions, LLC seeks an accomplished Director of Sales (CNC Capital Equipment) to lead a team of CNC Sales Engineers for the Southeast from Charlotte, NC. The role drives revenue, profitability, and growth while coaching and developing a high-performing sales organization.

Ideal candidates have extensive experience selling technical, engineered capital equipment to complex B2B buyers with long sales cycles, and are comfortable with substantial travel to support customers and channel partners.