CMO, Specialty Retail Brands

Wayfair; Boston (MA); On-site; USD 160,000 - 200,000; Full time

Job summary

Wayfair is in search of a Chief Marketing Officer to lead brand and marketing strategies across its distinct lifestyle brands. This executive will manage a substantial advertising budget while executing integrated marketing strategies to drive growth.

The ideal candidate should have over 10 years of marketing experience, strong leadership skills, and a proven track record in brand excellence. Wayfair is dedicated to providing equal opportunities for all individuals.

Qualifications

• 10+ years of marketing experience with a strong background in brand and performance marketing.
• Demonstrated success in a senior marketing leadership role within the retail or consumer goods sector.
• Proven track record of driving growth on a national scale.

Responsibilities

• Own and oversee the management of a ~$100M+ advertising budget across key platforms.
• Develop and execute an integrated, multi-channel marketing strategy aligned with business goals.
• Build, mentor, and lead a high-performing marketing team.

Skills

Marketing experience

Brand and performance marketing

Data analytics

Leadership skills

Problem-solving abilities

Digital marketing understanding

Job description

Wayfair’s Specialty Brands - AllModern, Birch Lane, and Joss & Main - are seeking a Chief Marketing Officer to drive the next chapter of growth. This executive will lead the brand and marketing strategy across our three distinct lifestyle brands, each with unique customer segments and positioning. With an ambitious roadmap that includes expanding brand awareness, growing our customer base, and scaling into physical retail, the CMO will play a critical role in shaping the future of these businesses.

What You’ll Do

• Own and oversee the management of a ~$100M+ advertising budget across all key platforms and channels, including, but not limited to, Google, Meta, Pinterest, TikTok, Audio and CTV partners, and relevant agencies (e.g. Org Social).
• Develop and execute an integrated, multi-channel marketing strategy aligned with overall business goals and market‑specific nuances.
• Manage and optimize marketing initiatives across all key channels, including SEM, PLA, paid social, email marketing, SMS/Push notifications, display advertising, influencer/affiliate marketing, partnerships, online video, CTV/TV and more.
• Leverage market insights across both our B2C and B2B customer segments to identify and prioritize opportunities for growth, customer acquisition, retention, and brand positioning.
• Be the steward of each brand, working and driving key priorities with the dedicated Specialty Retail Creative team and the broader brand organization to ensure an elevated positioning and consistent brand presentation in line with the brand strategy.
• Analyze business performance and use data‑driven decision‑making processes to refine marketing strategies and optimize performance.
• Stay current with evolving technology and identify ways to leverage it to drive efficiency gains and cost savings.
• Build, mentor, and lead a high‑performing marketing team, fostering a collaborative and inclusive work environment.
• Partner with senior leaders and cross‑functional teams to drive your agenda, including Pricing, Finance, Technology, Data Science, Design Services, Category Management, Physical Retail, Merchandising, Customer Service.
• Engage with external agencies, vendors, and other stakeholders to leverage external expertise and amplify marketing efforts.
• Develop and manage the marketing budget, ensuring efficient allocation of resources and maximum return on investment (ROI).
• Partner with Finance to develop the brand forecast; monitor marketing spend and adjust as needed to ensure financial targets are met.

What You’ll Need

• 10+ years of marketing experience, with a strong background in brand and performance marketing, including physical retail experience.
• Demonstrated success in a senior marketing leadership role, preferably within the retail or consumer goods sector. Home, design, or fashion industry experience is a plus.
• Proven track record of driving growth, innovation, and brand excellence on a national scale.
• Proficiency in data analytics, customer insights, and performance measurement tools.
• Exceptional strategic thinking and problem‑solving abilities.
• Strong understanding of digital marketing channels, platforms, and technologies.
• Excellent leadership, communication, and interpersonal skills.
• Ability to thrive in a fast‑paced, dynamic, and results‑oriented environment.

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accommodations for Applicants form.

We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic. We are proud to be an equal opportunity employer.