CMO for Revenue Growth in B2B Packaging

Bay Cities; Pico Rivera, Northern (CA, KY); Hybrid; USD 250,000 - 350,000; Full time

Benefits offered by this job

Employee ownership (ESOP)

Executive Leadership Team exposure

Job summary

Bay Cities, an Employee-Owned Company, seeks a Chief Marketing Officer to join the Executive Leadership Team and steer marketing for retailer and supplier customers to win at retail. The role directs marketing teams and sales enablement, shaping content and social media in a direct, flat-culture tone.

The CMO will analyze segments, channels, and products to drive revenue growth, lead social/digital voice, and craft customer-facing proof points for faster sales cycles.

Qualifications

• 8+ years in channel, product, or digital marketing in ecommerce/packaging/retail tech.
• Strong understanding of Retail Media Networks, ecommerce platforms, and first-party data strategies.
• Experience launching marketing programs for new business models or emerging product lines.

Responsibilities

• Analyze retailer/supplier segments BCC serves and define segment-level success metrics.
• Evaluate performance of distribution channels and recommend expansion or new channels.
• Assess current products/services and propose bundling or cross-sell opportunities.
• Collaborate cross-functionally with creative, operations, and sales teams; influence pricing not included.

Skills

B2B marketing leadership

Packaging/CPG knowledge

Sales enablement & social/digital

Design/dev skills (hands-on)

Tools

Google Analytics

SEMrush

HubSpot

Job description

Bay Cities, an Employee-Owned Company, seeks a Chief Marketing Officer to join the Executive Leadership Team and steer marketing for retailer and supplier customers to win at retail. The role directs marketing teams and sales enablement, shaping content and social media in a direct, flat-culture tone.

The CMO will analyze segments, channels, and products to drive revenue growth, lead social/digital voice, and craft customer-facing proof points for faster sales cycles.