CMO — Lead Growth for B2B Packaging (ESOP)

Bay Cities Container; California (MO); On-site; USD 180,000 - 260,000; Full time

Job summary

Bay Cities Container is seeking a Chief Marketing Officer to join our Executive Leadership Team and steer the company’s marketing efforts to help retailer and supplier customers win at retail. As an Employee-Owned company, we partner with brand marketers, retailers and e-commerce to drive growth through insights and a strong, consistent brand voice.

The CMO will lead strategy across digital, content, campaigns, and analytics, shaping channel mix, demand generation, and customer proof points to

Qualifications

• 8+ years of experience in channel, product, or digital marketing, preferably in ecommerce, packaging, or retail technology sectors.
• Strong understanding of Retail Media Networks, ecommerce platforms (e.g., Shopify, Amazon, DTC), and first-party data strategies.
• Hands-on experience with SEO, content strategy, and analytics tools (e.g., Google Analytics, SEMrush, HubSpot).
• Experience launching marketing programs for new business models or emerging product lines.
• Strong analytical mindset with ability to translate data from GA4, GSC, etc. into actionable insights and GTM recommendations.
• Proven success working cross-functionally with creative, operations, and sales teams.

Responsibilities

• Analyze retailer/supplier segments and define segment-level success metrics.
• Evaluate distribution channels and recommend expansion.
• Analyze products and services lines and propose bundling or extensions.
• Collaborate with CEO and executive team to drive marketing strategy.
• Lead marketing teams and key campaigns to accelerate sales.

Skills

B2B marketing leadership

Cross-functional collaboration

SEO

Content strategy

Analytics

GA4

GTM

Channel strategy

Social/digital marketing

Retail/CPG knowledge

Tools

Shopify

Amazon

HubSpot

Semrush

Google Analytics

Job description

Bay Cities Container is seeking a Chief Marketing Officer to join our Executive Leadership Team and steer the company’s marketing efforts to help retailer and supplier customers win at retail. As an Employee-Owned company, we partner with brand marketers, retailers and e-commerce to drive growth through insights and a strong, consistent brand voice.

The CMO will lead strategy across digital, content, campaigns, and analytics, shaping channel mix, demand generation, and customer proof points to