CMO

Talentfoot Executive Search and Staffing

Auburn Hills (MI)

On-site

USD 175,500 - 268,800

Full time

14 days+

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Benefits offered by this job

Premium medical, dental, vision insurance

401(k) match

Generous PTO and paid holidays

Paid parental leave

Pet insurance discount

On-site gym

Job summary

A leading consumer products company is seeking a Chief Marketing Officer (CMO) to drive brand growth and customer acquisition. This executive role includes overseeing a 30+ person marketing team, leading strategies across various functions, and requires 12+ years of experience in performance marketing. The company offers competitive benefits, including premium insurance and generous PTO.

Qualifications

12+ years of experience in growth, brand, or performance marketing for a DTC business.
Hands-on experience with digital acquisition platforms.
Expertise in CAC/LTV analysis.

Responsibilities

Oversee global D2C full-funnel performance marketing strategy.
Lead the global brand launch and development.
Develop and scale the marketing organization.

Skills

Data-driven marketing

Customer acquisition strategies

Cross-functional team leadership

Performance marketing

Creative sensibility

Education

BA in Marketing, Advertising, Communications, or Statistics

Tools

Meta Ads

Google Ads

Job description

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Join to apply for the CMO role at Talentfoot Executive Search and Staffing

Our client is a leading innovator in connected consumer products, delivering smarter solutions that improve the lives of customers through a combination of technology, design, and functionality. Headquartered in the Midwest with over 700 team members, the company is defining the future of its category with a bold vision and passionate culture.

Position Overview

Our client is hiring a Chief Marketing Officer (CMO) to lead the continued growth of its brand, customer acquisition, and marketing strategy. Reporting to the President & CEO and serving on the Executive Team, the CMO will oversee a 30+ person marketing organization across creative, eCommerce, brand, and performance. The ideal candidate will bring direct-to-consumer marketing expertise, a strategic mindset, and the operational depth to help shape the future of the category. This is an onsite role in the Midwest; relocation packages are available.

**NOTE: THIS ROLE REQUIRES RELOCATION TO MIDWEST**

Position Responsibilities

Oversee global D2C full-funnel performance marketing strategy in partnership with the VP of Growth.
Lead the global brand launch and development of the company’s core eCommerce destination.
Define product marketing strategy and alignment with product management and technical product claims.
Develop and scale the marketing organization; manage team culture, onboarding, and talent development.
Set and monitor KPIs across LTV, CAC, AOV; develop dashboards and reporting frameworks.
Partner with omnichannel leadership to support retail expansion and in-store marketing efforts.
Expand international marketing and brand strategy for global growth.
Refine lifecycle and journey marketing strategy in collaboration with internal teams.
Lead content strategy to support brand and performance goals.
Leverage customer insights and segmentation to optimize journeys and marketing touchpoints.
Co-develop and launch a tiered loyalty program modeled on value-based customer engagement.
Align CRM, CDP, and marketing technology stack with strategy in partnership with IT leadership.
Drive subscription marketing strategy and integration across product and customer experience.
Own financial planning and budgeting for digital channels; ensure profitability and scalability.

Required

Position Qualifications

12+ years of experience in growth, brand, or performance marketing for a DTC business with physical products.
Hands-on experience with Meta Ads, Google Ads, and digital acquisition platforms.
Expertise in CAC/LTV analysis and customer acquisition strategies.
Demonstrated ability to build, scale, and lead cross-functional marketing teams.
Data-driven and analytical, with strong creative sensibility and customer empathy.
BA in Marketing, Advertising, Communications, Statistics, or equivalent experience.
Strong cross-functional collaboration skills and ability to drive results.
Passion for the category and alignment with consumer needs and mindset.

What They Offer

Premium medical, dental, vision insurance
401(k) match
Generous PTO and paid holidays
Paid parental leave and new pet adoption leave
Pet insurance discount and pet-friendly office
Company-paid life insurance and short-term disability
Continuing education support and referral program
On-site gym and modern equipment
Product discounts, branded gear, and a mission-driven culture

Talentfoot Overview

Talentfoot Executive Search specializes in future-proofing organizations by securing forward-thinking leaders across marketing, sales, eCommerce, product, data, and technology. With a 98% success rate and 2,500+ client partnerships since 2010, Talentfoot connects brands with transformative leadership. Learn more at Talentfoot.com.

Apply Today

This is a rare opportunity to shape a category-defining brand. If you're a marketing executive with a passion for innovation and customers, apply today to lead the future of connected consumer experiences.

Seniority level