Chief Marketing Officer - Home Services

Leap Brands; Atlanta (GA); On-site; USD 175,000 - 300,000; Full time

Job summary

Leap Brands is seeking a dynamic Chief Marketing Officer (CMO) to lead their marketing strategy across digital and traditional channels. This executive role will drive customer acquisition, enhance brand awareness, and ensure local market dominance, playing a pivotal part in the company's growth trajectory.

Qualifications

• 10+ years of marketing experience in leadership roles.
• Experience in home services, franchising, or consumer services preferred.
• Strong analytical mindset with proficiency in marketing analytics tools.

Responsibilities

• Develop and lead a comprehensive marketing strategy.
• Build and manage high-performing teams across digital marketing.
• Optimize marketing spend and ROI through data-driven decision making.

Skills

Leadership

Digital Marketing

Analytical Skills

Customer Acquisition

Brand Marketing

Education

Bachelor's degree in Marketing

MBA

Tools

HubSpot

Salesforce

CallRail

Job description

This range is provided by Leap Brands. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$175,000.00/yr - $300,000.00/yr

Direct message the job poster from Leap Brands

Founder, Chief Executive Officer Leap Brands, Leap Health, Leap Capital & Recruiting is Fun Apparel | LinkedIn Top 1% | Talent Advisor | Private…

THIS POSITION REQUIRES RECENT MARKETING EXPERIENCE WITHIN A HOME SERVICES/B2B PLATFORM. IF YOU DO NOT HAVE THAT EXPERIENCE PLEASE REFRAIN FROM APPLYING, BUT YOU CAN ALWAYS SEND YOUR RESUME DIRECTLY THROUGH OUR WEBSITE.

Position Summary:

We are seeking a dynamic and results-oriented Chief Marketing Officer (CMO) to lead and scale our marketing strategy across digital and traditional channels. As the company experiences rapid growth and expansion, the CMO will play a pivotal role in building a high-performance marketing function that drives customer acquisition, brand awareness, and local market dominance. This is a key executive leadership position with significant influence over the company’s growth trajectory and go-to-market approach.

Key Responsibilities:

• Develop and lead a comprehensive marketing strategy that supports both corporate brand growth and local market activation.
• Build and manage high-performing teams across digital marketing, brand, CRM, and field/local marketing.
• Drive customer acquisition through performance marketing (PPC, SEO, paid social, affiliate, email/SMS).
• Oversee brand strategy, creative development, and execution across web, print, video, and social channels.
• Optimize marketing spend and ROI through data-driven decision making and campaign testing.
• Partner with operations to ensure marketing supports field success and regional goals.
• Enhance customer lifecycle marketing through CRM, loyalty programs, and retention campaigns.
• Monitor market trends and competitors to stay ahead of industry shifts and customer expectations.
• Report on KPIs and performance metrics to leadership, private equity partners, and the board.
• Evaluate and implement MarTech tools (e.g., HubSpot, Salesforce, CallRail, etc.) to scale capabilities.

Qualifications:

• 10+ years of marketing experience, including leadership roles in B2C service-based industries.
• Experience in home services, franchising, multi-location retail, or consumer services preferred.
• Demonstrated success in building and scaling customer acquisition and brand marketing strategies.
• Deep expertise in digital marketing—SEM, SEO, paid social, display, content, and analytics.
• Experience managing local or field marketing teams across multiple geographies.
• Strong analytical mindset with proficiency in marketing analytics tools and platforms.
• Exceptional leadership, communication, and organizational skills.
• Bachelor's degree in Marketing or related field required; MBA preferred.

Seniority level

• Executive

Employment type

• Full-time

Job function

• Marketing
• Industries
• Consumer Services

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