Clinical Marketing & Partnerships Lead

BARCO; Duluth (GA); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Competitive salary

Autonomy

Barco University training

Global leader in AV solutions

Job summary

Barco in Duluth, GA is seeking a Clinical Marketing Development Manager to translate clinical challenges into market opportunities and accelerate revenue through OEMs, channel partners, healthcare systems, and KOLs.

You will craft value propositions, joint go-to-market plans, and customer-facing collateral, coordinating with partners and stakeholders to drive demand and growth in a complex healthcare landscape.

Qualifications

• 5-10 years of successful experience in clinical marketing management.
• Experience with diagnostic imaging, digital pathology, healthcare IT, medical devices, or healthcare technology.
• Strong ability to create compelling value propositions and joint go-to-market plans.

Responsibilities

• Develop differentiated value propositions that combine Barco technologies with OEM, ISV, AI, workflow, and channel partner solutions.
• Identify unmet customer challenges and translate them into measurable clinical, operational, and economic outcomes.
• Collaborate with customers, partners, and internal teams to validate solution effectiveness and business value.
• Create solution messaging, use cases, and customer-facing collateral that clearly communicates value of combined offerings.
• Translate clinical workflows into scalable market opportunities and drive patient outcomes.
• Focus on enhancing patient care and outcomes.

Skills

Clinical marketing

Market strategy

Stakeholder management

Partner development

KOL engagement

Tools

PACS

Mammo software

Job description

Barco in Duluth, GA is seeking a Clinical Marketing Development Manager to translate clinical challenges into market opportunities and accelerate revenue through OEMs, channel partners, healthcare systems, and KOLs.

You will craft value propositions, joint go-to-market plans, and customer-facing collateral, coordinating with partners and stakeholders to drive demand and growth in a complex healthcare landscape.