Clinical Liaison

Caring Acres Nursing and Rehab Center; Washington (IA); On-site; USD 90,000 - 140,000; Full time

Job summary

Caring Acres Nursing and Rehab Center is seeking a Director of Business Development to generate qualified referral leads and support occupancy goals across its communities. You will build relationships with professional, healthcare, and community referral sources through outreach, in-person visits, presentations, events, and follow-up communications.

Working with leadership, you will plan outreach and ensure standards are met, while maintaining CRM records and a network of contacts.

Qualifications

• Degree in Marketing, Communications, Business, Healthcare Administration, or related field.
• Minimum of 5 years in community outreach, healthcare marketing, referral development, or similar roles.
• Experience in senior living, healthcare or home health referral environments preferred.

Responsibilities

• Develop and maintain strong relationships with professional, healthcare and community referral sources to increase qualified referral and improve lead generation outcomes.
• Conduct consistent outreach activity, including cold calls, in-person visits, presentations, and structured follow-up communications.
• Act as liaison between assigned communities and referral sources, ensuring contacts are made in a focused and prioritized manner.
• Identify and pursue community-based publicity and outreach opportunities that support referral and move-in activity.
• Participate in local groups, networking organizations, trade groups and professional associations.
• Coordinate community-based outreach events, seminars, education programs and functions to increase brand awareness and referral development.
• Plan and execute events with community leadership to align with occupancy, sales and move-in objectives.
• Represent Caring Acres in a consistently professional manner.
• Maintain accurate and timely documentation using CRM and keep a current database of sources.
• Prepare outreach activity updates, reports and professional correspondence.
• Ensure referral activity goals are met as directed by leadership.

Skills

CRM usage

Education

Associate’s degree or Bachelor’s degree preferred in Marketing, Communications, Business, Healthcare Administration, or related field

Job description

Caring Acres Nursing and Rehab Center -

Director of Business Development:

The Director of Business Development is responsible for generating qualified referral leads to support occupancy goals at their assigned Northbridge communities. This role builds and strengthens relationships with healthcare, professional, and community referral sources through consistent outreach efforts, including in-person visits, presentations, event coordination, and follow-up communication. Working closely with community and home office leadership, the Director of Business Development supports outreach planning while ensuring standards and service expectations are consistently represented.

Essential Job FunctionsEvent PlanningDocumentation & Reporting

• Outreach & Referral Relationship Development
  • Develop and maintain strong relationships with professional, healthcare and community referral sources to increase qualified referral and improve lead generation outcomes.
  • Conduct consistent outreach activity, including cold calls, in-person visits, presentations, and structured follow-up communications.
  • Act as liaison between assigned communities and professional referral sources, ensuring contacts are made in a focused and prioritized manner.
  • Proactively identify and pursue community-based publicity and outreach opportunities that support referral and move-in activity.
  • Actively participate in local groups, networking organizations, trade groups and professional associations.
  • Support coordination of community-based outreach events, seminars, education programs and functions to increase brand awareness and referral development.
  • Partner with community leadership to plan and execute events that align with occupancy, sales and move-in objectives.
  • Represent Northbridge and assigned communities in a consistently professional manner.
  • Maintain accurate and timely referral source and outreach documentation, including contact notes, communication, and follow-up plans using CRM.
  • Maintain accurate and up-to-date database of professional, healthcare and community referral sources.
  • Prepare outreach activity updates, plans, reports and professional correspondence as needed.
  • Ensure referral activity goals are consistently met, including required referral contacts as directed by Executive Director and/or VP Marketing.

Educational/Vocational Requirements:

• Associate’s degree or Bachelor’s degree preferred in Marketing, Communications, Business, Healthcare Administration, or related field. Relevant work experience may be considered in lieu of degree.
• Minimum of 5 years of experience in community outreach, healthcare marketing, referral development, sales support, business development, or similar role.
• Experience working in senior living, healthcare, home health, hospice, rehabilitation, or case management referral environments preferred.

Minimum Eligibility Requirements:

• Must possess a valid drivers’ license and maintain reliable transportation.
• Must be able to travel frequently to assigned communities and referral sources within the designated territory. Requires the ability to communicate in English both orally and in writing.
• Ability to communicate effectively with residents, families, staff, community officials and the public.
• Must have compassion for and desire to work with the elderly.
• Ability to relate to the work with ill, disabled, elderly, emotionally upset, and, at times, hostile people within the community.
• Ability to work a flexible schedule, including occasional evenings and weekend based on business needs.
• Must meet all State health requirements.
• Must pass criminal background check.
• Must be able to perform duties and responsibilities with or without reasonable accommodation.

Why Join Our Team:

We are committed to fostering your well-being and professional development by offering an array of benefits tailored to support your growth and satisfaction.