Director of Business Development

ALMADEN HEALTH & REHABILITATION CENTER; Los Gatos (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

ALMADEN HEALTH & REHABILITATION CENTER in California seeks an organized Community Liaison/Business Development Representative to develop business and build census in a Skilled Nursing environment. The role focuses on hospitals, physicians, medical groups, managed care, and senior care to create networks and drive census growth.

The position is salaried and compensation depends on experience. Strong writing, PR, and Microsoft Office proficiency are preferred, with travel and robust

Qualifications

• Bachelor's degree in marketing or related field preferred.
• Three or more years experience in long-term care industry.
• One year experience with proposal development process.
• Strong technical writing skills.
• Public relations experience preferred; familiarity with medical terminology.
• Superior presentation skills – both one-on-one and group.
• Proficient in Microsoft Office products (Word, Excel, PowerPoint).

Responsibilities

• Develops markets by creating and sustaining referral relationships with hospitals, physicians, medical groups, managed care providers and senior populations.
• Participates in weekly sales team meetings and reports on referral development and progress toward targets.
• Develops strategies to maximize admissions in line with sales plans.
• Evaluates marketing tactics for cost-benefit and adjusts strategies.
• Plans and oversees community-based promotional events and relationships with health partners.
• Coordinates external marketing through community health providers and organizations.
• Markets facility services to managed care and public relations activities to generate referrals.

Skills

Public relations

Microsoft Office

Technical writing

Presentation skills

Marketing knowledge

Education

Bachelor's degree in marketing or related field

Job description

*We are searching for an organized and experienced healthcare Community Liaison/Business Development Representative with the ability to develop business and build census in a Skilled Nursing environment. This position requires a creative and strategic thinker preferably with established relationships within the healthcare community of the Bay Area. As Director of Business Development you will be expected to act as a connection between your facility and the community at large with a focus on hospitals, Physicians, Medical Groups, Managed Care Providers, and the Senior Healthcare population. You will be called upon to create networks, track referral trends, identify internal and external barriers, and execute strategic and effective marketing plans that result in census building. This is a hands‑on position and will entail direct interaction with medical documentation, patient assessment, and effective communication with patients, families, and other healthcare professionals. This is a salaried position with compensation depending on experience.

SUMMARY

Creates and maintains effective markets for facility services by developing and sustaining referral relationships.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Participates in weekly sales team meetings, reporting regularly on referral development and progress on targets.
• Develops strategies to maximize admissions of residents in accordance with facility and regional sales plan.
• Evaluates effectiveness and cost benefit of marketing tactics. Makes recommendations to alter strategies.
• Reviews census management practice guidelines, analyzes trends, and takes action to avert deterioration of market share.
• Develops marketing tools for facility or district within budgetary constraints.
• Responsible for relationship development and management of health partners and organizations; sources new business.
• Anticipates and eliminates potential conflicts between internal teams and health partners and/or families/residents.
• Coordinates external marketing of facilities within the community through health providers and organizations.
• Markets the facility’s services to the managed care industry.
• Works with local community agencies to generate a positive image and encourage word‑of‑mouth referrals.
• Plans and oversees the execution of community based promotional events, open houses, and educational seminars.
• Communicates with local media sources to ensure community awareness of facility(ies) services.
• Participates in corporate trade shows, health fairs, and marketing activities, as assigned.
• Performs other duties as assigned.

ENTRY QUALIFICATIONS

• Bachelor’s degree in marketing or a related field is preferred.
• Three (3) + years experience in long-term care industry
• One (1) year experience with proposal development process.
• Strong technical writing skills.
• Public relations experience preferred.Familiar with medical terminology.
• Superior presentation skills – both one-on-one and group.
• Proficient in Microsoft Office products (Word, Excel, PowerPoint).

SUPERVISORY RESPONSIBILITIES

Supervises the marketing staff and others for whom they are administratively or professionally responsible.

PHYSICAL DEMANDS AND ENVIRONMENT

Working in normal office environment, employee may be required to sit, bend, stoop, use keyboard, see, talk and hear. May occasionally lift medium to heavy objects including assisting with the movement of Residents. In compliance with applicable law, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position. Extensive local travel.