Climate & ESG Content Marketer

Watershed; San Francisco (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Watershed is seeking a Content Marketer to own our brand and educational content across demand-gen, webinars, and awareness. You will plan, produce, and distribute content with the Head of Content Strategy and run an operational content system to keep output on schedule.

You'll own social content strategy for LinkedIn, write longform and shortform material, optimize for SEO, and repurpose content for blogs and social across multiple formats.

Qualifications

• Experience creating and maintaining a social presence for a B2B company.
• Strong writing skills for longform and shortform content across formats.
• Ability to translate interviews/webinar content into demand-gen content.
• Comfort with AI in workflows for content production.

Responsibilities

• Own the brand and educational content for Watershed across formats.
• Plan, produce, and distribute content with the Head of Content Strategy.
• Run the content tracking system and weekly reporting.
• Create longform demand-gen content from interviews, recordings, and docs.
• Own social content and strategy for LinkedIn, including employee activation.
• Write SEO- and AI-optimized content and supporting copy for assets.
• Repurpose longform content into social and blog posts.
• Build a content tracker covering stories, social, assets, and blogs.

Skills

Longform writing

Shortform writing

Content strategy

Social content

LinkedIn

Copywriting

Editorial calendar

AI workflows

Project management

B2B writing

Interviews

Education

Bachelor in Marketing/Communications

Tools

SEO tools

Video editing software

Social media tools

Job description

Watershed is seeking a Content Marketer to own our brand and educational content across demand-gen, webinars, and awareness. You will plan, produce, and distribute content with the Head of Content Strategy and run an operational content system to keep output on schedule.

You'll own social content strategy for LinkedIn, write longform and shortform material, optimize for SEO, and repurpose content for blogs and social across multiple formats.