Climate Content Marketer & Brand Architect

Watershed; New York (NY); Hybrid; USD 70,000 - 100,000; Full time

Job summary

Watershed is seeking a Content Marketer to own the brand and educational content, driving climate outcomes for customers. You’ll produce longform demand-gen content, webinars, and short-form content, working with the Head of Content Strategy to plan, produce, and distribute across formats while running a content-tracking system and reporting practice.

You will build a content ecosystem, optimize for search, manage social and blog assets, repurpose material, and edit multimedia content.

Qualifications

• Experience creating and maintaining a social presence for a B2B company
• Strong longform and shortform writing skills, with experience translating interviews, webinar recordings, or technical documentation into demand-gen content
• Basic video and audio editing skills
• Experience repurposing longform content into social and blog formats
• Comfort owning a content calendar or tracking system and reporting on its performance
• Project management skills to coordinate interviews and reviews across multiple stakeholders—subject matter experts, customers, and leadership
• Comfort responsibly using artificial intelligence in your workflows, with an interest in learning and building agentic workflows to support content production
• While not required for this role, experience with sustainability is a plus

Responsibilities

• Write longform demand-gen content based on interviews with internal experts and customers, webinar recordings, and internal documentation like policy guides
• Own social content and strategy: Write posts and create multi-media assets for LinkedIn that highlight Watershed's work, customers, and team, including developing an employee activation strategy for LinkedIn
• Write content optimized for search through SEO and AEO
• Write all supporting copy to promote core assets across key channels
• Repurpose longform and case study content into short-form social and blog posts
• Build and maintain a content tracking system covering customer stories, social, longform gated assets, and blog posts, reviewed weekly with the Head of Content Strategy
• Track and report on content performance with the Head of Content Strategy
• Create and edit multimedia content, primarily audio and video
• Developing a longform piece built for demand gen
• Writing copy for an interactive web asset
• Creating a batch of social posts in a variety of formats repurposed from source content
• Updating the content tracker on a weekly basis or giving a performance readout on content performance
• Writing interview questions for a panel discussion on a webinar

Skills

Longform writing

Shortform writing

Content strategy

Social media

SEO

Content calendar

Video editing

Audio editing

AI in workflows

Project management

Job description

Watershed is seeking a Content Marketer to own the brand and educational content, driving climate outcomes for customers. You’ll produce longform demand-gen content, webinars, and short-form content, working with the Head of Content Strategy to plan, produce, and distribute across formats while running a content-tracking system and reporting practice.

You will build a content ecosystem, optimize for search, manage social and blog assets, repurpose material, and edit multimedia content.