AEO/GEO and Web Lead

Watershed; United States; Hybrid; USD 175,000 - 195,000; Full time

Job summary

Watershed is seeking a data-driven web leader to own AEO/GEO and CRO initiatives. You will define and execute strategies to expand organic and AI-enabled visibility, build a scalable playbook, and lead a hands-on CRO program to convert visibility into qualified pipeline across multiple locations.

You’ll work with content, product marketing, and design to shape the website and brand strategy, while coordinating with external vendors to accelerate impact in a climate-focused platform.

Qualifications

• Experience scaling organic growth and LLM visibility.
• Fluency with AI tools and models for growth channels.
• Hands-on experience building and running an A/B testing program.
• Comfort managing external vendors and developers without coding dependencies.
• Strong analytical instincts and data-driven decision making.

Responsibilities

• Grow organic + AI-sourced pipeline to record highs.
• Own LLM rankings and AEO/GEO initiatives across major tools.
• Lead optimization and testing across the website and channels.
• Collaborate with content, product marketing, and design to shape strategy.

Skills

Organic growth

LLM visibility

AEO/GEO

AB testing

Vendor management

Data-driven

Analytics

Job description

Hello internet! Watershed is hiring again and this time it’s for the very exciting AEO/GEO + Web Lead. That’s right, this role has even more acronyms to consider than the last one.

Much like our last role (which has been filled with the wonder Marc Bedine), we're looking for a real diamond in the rough. We need a web strategist who can juggle basically every plate in the building: CRO, AEO, SEO, link building, CMS maintenance, localization architecture + management, content creation, reporting and whatever new acronym shows up next quarter.

We need someone who can zoom out as our strategist, navigate how AI is transforming what it means to “search", while also being the steady hand who keeps our CRO, CMS, and localization systems running like a dream.

We're looking for a data-obsessed builder who can:

• Grow organic + AI-sourced pipeline to all time highs
• Double our visibility and citations across Claude, ChatGPT, and Gemini
• Cut page-ship time in half

You'd be joining an incredible DG team including Hannah Edgerly and Meredith Hein, Maxx Goldstein, working with best in class designers like Andrew Lakata and Matt Plays, supported by brilliant data scientists like Dima Kernasovskiy while building on an incredible foundation already in place thanks to the hard work of Joanna Booth.

Working in climate remains one of the most challenging, and by far the most fulfilling, parts of my career. Come help us solve big problems.

Location: San Francisco, New York City (Multiple locations)

Type: Full-Time

Department: Marketing

Compensation: $175,000 - $195,000

About Watershed

Watershed is the enterprise sustainability platform. Companies like Airbnb, Carlyle Group, FedEx, Visa, and Dr. Martens use Watershed to manage climate and ESG data, produce audit-ready metrics for voluntary and regulatory reporting including CSRD, and drive real decarbonization. We are looking for team members who love product-building, want to work hard at a mission-oriented startup, and will collaborate with us in shaping the culture of a growing team.

We have offices in San Francisco, New York, Denver, London, Paris, Berlin, Sydney, Mexico City, and remote team members across the US and Europe. We hope that you'll be interested in joining us!

The role

You'll define how Watershed shows up in a world where search is changing faster than most companies' strategies can keep pace with. This is a rare kind of ownership: you'll build the answer engine optimization (AEO) and generative engine optimization (GEO) playbook for climate and sustainability from scratch, not inherit one, while also running the web infrastructure and conversion rate optimization (CRO) program that turns that visibility into pipeline.

This is a hands‑on role sitting within demand generation, reporting into a team that will lean on your point of view to shape where the website, and the brand behind it, goes next. You'll work closely with content, product marketing, and design, but you'll set the agenda: what gets built, what gets tested, and what winning AI search visibility looks like for a category that's still being written.

What you'll own

Organic and AI-sourced pipeline

Marketing qualified lead (MQL) and pipeline contribution from organic search and AI-generated answers is your scorecard. You'll work across search engine optimization (SEO), content infrastructure, and on‑page optimization to grow inbound lead volume and quality—for a platform that companies like Airbnb, FedEx, and Visa already rely on.

LLM rankings and AEO / GEO

You'll track where Watershed appears (and doesn't) across large language model (LLM) tools like ChatGPT, Claude, Perplexity, and Google's AI Overviews, and you'll be one of the people figuring out what "good" even means here. Build the measurement approach, run the experiments, and steadily grow visibility and citation rate across the themes that matter most to climate and sustainability buyers.

Optimization & testing

You'll run a rigorous testing program across the website and key organic/GEO channels, partnering with design and content, with pipeline impact as your north star.

What we're looking for

• A strong point of view on scaling organic growth and LLM visibility. Ideally, you've built this playbook once already and want to build it again on harder terrain
• Deep fluency in AI tools and models, both as a growth channel and a way to make your team more effective
• Hands‑on experience building and running an A/B testing program from day one
• Comfort managing external vendors and developers without needing to write all the code yourself
• Strong analytical instincts; you know when something is working, and you know why

Why this role, specifically You'll have real ownership over a function most companies are still guessing at, at a company whose mission is to accelerate the climate economy with real customers, real revenue, and real climate impact behind it. If you want a bigger paycheck at a company where AI search is a side project, this probably isn't it. If you want to help define what AI search optimization even means, and do it in service of something that matters, this is that role.

Must be willing to work from an office 4 days per week (except for remote roles)

Watershed has hub offices in San Francisco, New York, London, and Mexico City and satellite offices in Denver, Sydney, Paris, and Berlin. Where we have offices, employees are expected to be in office for 4 days per week. Certain jobs are open to being remote and will be specifically noted on the jobs page and in the job description if so.