Client Success Manager

Waybetter Marketing; Columbia (MD); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Competitive compensation

Hybrid schedule (remote on Wednesdays和

Health insurance

401(k) with a guaranteed 3% profit分享

Paid parental leave

Free snacks

Job summary

Waybetter Marketing, a higher ed-focused marketing agency based in Columbia, Maryland, seeks a savvy Client Success Manager within commuting distance for a hybrid role blending account management, presentations, and hands-on results analysis.

You will own multi-channel marketing for colleges and universities, host client calls, present to partners, and travel to campuses. The role requires CRM/M automation experience, strong technical and client-facing skills, and a results-driven mindset.

Qualifications

• 5+ years using a CRM or marketing automation tool.
• Competitive and results-driven.
• Technically strong and client-confident.
• Able to switch quickly between tasks and clients.
• Detail-oriented and committed to flawless execution.
• Quick to learn new tools and stay competitive.

Responsibilities

• Host client calls, present to partners, travel to campuses.
• Manage projects across client needs and tasks.
• Audit and optimize CRM enrollment processes and outreach.
• Ensure emails/web SMS campaigns render correctly.
• Analyze results and drive improvements.

Skills

CRM & marketing automation

Client success

Project management

Job description

Waybetter Marketing is a higher ed-focused marketing agency based in Columbia, Maryland. We’re looking for a savvy client success manager with strong tactical fluency and 5+ years of the below experience within commuting distance. This hybrid role blends client-facing account management and presentation skills with hands-on results analysis and CRM optimization.

What You\'ll Get:

• Competitive compensation
• Hybrid schedule (remote on Wednesdays and Fridays)
• Health insurance
• 401(k) with a guaranteed 3% profit sharing
• Paid parental leave
• Free snacks

What You\'ll Do:

As a Client Success Manager, you\'ll own the success of multi-channel marketing efforts for a portfolio of colleges and universities.

• Client Management: Host client calls, conduct partner presentations, travel to campuses.
• Project Management: Fluidly transition between different client needs and tasks throughout the day, project managing key projects as they flow through the organization.
• CRM Mastery: Understand segmentation, dynamic content, and audience experience to optimize each outreach channel; audit client-owned enrollment processes within the CRM and recommend improvements.
• Quality Assurance: Ensure every email, website, SMS, and campaign variation renders and functions as intended for the unique audience.
• Results Analysis: Rigorously study results and improve them through strategic adjustments and optimizations. Own them in and out.

This Role is Right for You if:

• You have 5+ years using a CRM or marketing automation tool.
• You\'re competitive and driven by results.
• You\'re both technically strong and client-confident.
• You thrive under deadlines and maintain accuracy even while switching quickly between tasks and clients.
• You\'re highly detail-oriented and committed to flawless execution.
• You learn new tools quickly and stay competitive, curious, and results-driven.

Why You Want to Work at Waybetter:

We’re a team of passionate marketers and technologists dedicated to helping colleges and universities increase their student enrollment. We are an established, agile company poised for continued growth.

We work hard, take pride in our craft, and partner with clients who are genuinely grateful for what we do. You\'ll be surrounded by motivated people and have real opportunities to grow your technical skill set in Slate.

Take a peek at our crew: https://www.waybettermarketing.com/about/

Want to hear us speak? https://www.waybettermarketing.com/webinars/

Only applicants in the Baltimore/DC region will be considered. Long-term remote work arrangements are not available.