Client Solutions Manager

Gannett; McLean (VA); Remote; USD 70,000 - 83,000; Full time

Job summary

An innovative media company is seeking a Client Solutions Manager to drive integrated advertising solutions for its national sales divisions. This role requires a strategic thinker with strong digital media experience and the ability to develop impactful marketing proposals. You will collaborate with various teams to create solutions that meet client objectives, leveraging a suite of products across platforms. Join a dynamic environment where your creativity and project management skills will shine, making a significant impact on the media landscape while nurturing relationships with clients and stakeholders.

Qualifications

• 5+ years of experience in developing integrated marketing solutions.
• Strong project management skills with proven execution of impactful campaigns.

Responsibilities

• Develop client-specific advertising solutions for national sales divisions.
• Collaborate with internal teams to create marketing proposals that meet client KPIs.

Skills

Digital Media Experience

Project Management

Creative Thinking

Communication Skills

Analytical Thinking

Education

Bachelor's Degree

Tools

Salesforce

MS Office

Job description

|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA|

Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth-focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com

USA TODAY NETWORK is a next-generation media company re-imagining its roots. With an unparalleled local-to-national reach, we successfully connect consumers, communities, and businesses through rich content and award-winning advertising products and solutions. We are about innovation and services that are delivered whenever and wherever.

USA TODAY Network is seeking a Client Solutions Manager role to serve as the marketing point person in the development of integrated, insight-based, and idea-led advertising solutions to support our National and Enterprise sales business. These solutions will strategically support client advertiser objectives by leveraging the equity, strengths, and offerings of the USA TODAY NETWORK across our 200+ local owned & operated properties. The Client Solutions Manager is a strategic and enthusiastic solution-driver, who puts consumers at the core of everything we do. This position is part of our overall Sales Enablement organization and will report into the Director of National Client Strategy.

We are looking for someone with strong digital media experience, relevant history in working with major brands, and a deep knowledge of emerging digital technology, innovative ad platforms, and competitive publishing sites. You should have the ability to effectively multi-task, build, and maintain strong relationships with a variety of internal and external counterparts.

Specific responsibilities in this role include:

1. SALES PARTNERSHIP – MARKETING SOLUTIONS DEVELOPMENT: Develop client-specific advertising solutions for USA TODAY NETWORK’s national and enterprise sales divisions. Access our full funnel suite of products leveraging the strength and equity of our owned and operated properties across platforms and off-platform audience extensions via social, targeted email, promotions, events, and more! Collaborate with internal and external partner teams (sales, customer insights, product, editorial, video, branded content, etc.) on the ideation and creation of specific advertising solutions that deliver on a client’s key objectives. Respond to RFPs and also develop proactive client proposals with innovative insight-based ‘idea-led’ strategy presentations that have strong written communication, visual/graphics, and supporting research. Partner with sales to evaluate the market and strategize how to proactively approach new business prospects to generate more interest in our company.
2. PRE-SALE IDEATION PROCESS: Once a sales opportunity has been properly evaluated and vetted, the Client Solutions Manager is responsible for partnering with the sales rep to fully understand needs and deliverables for the client. They will lead the process of working with all internal departments to fully develop a strategy and deliver a marketing proposal that delivers on the client’s key KPIs.
3. LEADERSHIP & PROACTIVENESS: Participate as a key stakeholder in external, client-facing meetings when presenting RFPs or client-specific proposals as needed. Ability to verbally communicate capabilities and marketing solutions that help drive the ideation and strategy of the pitch. Participate across internal vertical affinity groups that proactively build industry insights and sales opportunities across key business verticals. Work on leadership projects that have been identified as new sales opportunities to bring to market. Involvement may include but not be limited to: ideation, pricing and packaging, collateral development, and launch of sales tentpoles across the sales teams.
4. ADDITIONAL MARKETING DEVELOPMENT: Partner with Sales to align sales tentpoles with their key prospect lists to whom new opportunities and ongoing research can be presented. Work with post-sales team and B2B marketing to develop external case studies on successful campaigns that showcase positive outcomes to help drive more business.

Here’s what you need:

• Bachelor's degree required AND at least 5 years of related experience and/or training preferred. (Marketing, communications, psychology, journalism, or English majors preferred but not required).
• Excellent project management and organization skills, including proven experience in developing and executing innovative, creative, and impactful integrated marketing solutions either in an advertising agency, client, or publisher capacity. Knowledge of Salesforce is a plus.
• Creative thinker with good writing ability.
• Ability to set deadlines and work efficiently with internal and external clients.
• Must be a proactive self-starter and team player with the ability to navigate their way through a complex organization.
• Solid knowledge of/experience with digital media landscape. Print experience helpful but not necessary.
• Must possess a keen understanding and passion for the media business and the ability to inspire and nurture the same in others.
• Must be team-oriented, collaborative, and can drive an agenda forward while also balancing needs of multiple conflicting stakeholders.
• Must be passionate about the media business with the ability to inspire and nurture the same in others.
• Exhibits core behaviors – e.g., interpersonal relationship skills, communication, creativity, analytical/strategic thinking, problem-solving, strong work ethic, positive attitude, takes initiative, & full-scale organization.
• Ability to effectively manage complex relationships with a variety of internal/external counterparts with a positive attitude.
• Must be comfortable delivering presentations to a variety of internal and external audiences.
• Able to calmly manage through ambiguity and change in a fast-paced, competitive environment.
• Proficiency in MS Office, including PowerPoint and Excel, either Mac or PC platform a must. Proficiency in Salesforce preferred.

LOCALiQ
#LI-Remote
#LI-AM1

The annual compensation for this role will range between $70,000 and $83,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications, and experience.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status, or other classifications protected by applicable federal, state, and local laws. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of a disability or religion, to complete this employment application and/or any other process in connection with an individual's application for employment. Applicants who require such accommodation should contact Gannett’s Recruitment Department at [e-mail].