Client Partner - Digital Marketing -Healthcare Vertical

Dextpro; United States; On-site; USD 90,000 - 120,000; Full time

Job summary

A leading digital marketing agency is hiring a Client Partner - Digital Marketing in the Healthcare Vertical. This role involves managing client relationships and advising stakeholders on strategies that enhance customer experiences and drive revenue growth. The ideal candidate should have a background in digital marketing, experience with senior stakeholders, and a strong understanding of the healthcare marketing landscape. This position requires collaboration across teams to analyze marketing data and implement effective solutions.

Qualifications

• Proven track record of advising CMOs and CDOs.
• Strong understanding of digital design and marketing analytics.
• Experience in leading transformation programs involving key systems.

Responsibilities

• Maintain and nurture client relationships as the primary contact.
• Advise on strategy for customer experience and digital marketing.
• Work cross-functionally to analyze data and define strategic initiatives.

Skills

Digital marketing experience

Client relationship management

Strategy development

Understanding of marketing technology

Experience in healthcare marketing

Job description

Client Partner - Digital Marketing - Healthcare Vertical

Our client, is an award-winning digital marketing agency. They design, engineer & activate digital products and services for the growth and transformation of global clients with end-to-end experience transformation services to increase promotion, conversion and retention through commerce, loyalty and self-services solutions underpinned by data and measurement.

We are currently hiring for is looking for Client Partner - Digital Marketing - Healthcare Vertical

You will work together with Client focusing on interactive goals for named clients in Healthcare. You will focus on CMO /CDO offices and their directs as the key stakeholders to sell, consult and deliver services. The main KPIs is “customer success”, which will be measured through revenue growth and service portfolio expansion. The other responsibilities and KPIs include configuring and orchestrating the different interactive offerings to help the customer to meet their business goals in named clients.

An ideal candidate will have consulting/advisory/strategy experience from either an innovative creative agency or a forward-thinking consultancy. You will be fluent in modern marketing and transformation in the healthcare industry. Understand how to translate brand into experience and knowledgeable in disciplines like digital design, direct digital/CRM marketing, customer experience strategy and marketing analytics.

Candidates should demonstrate a strong understanding of the marketing technology landscape and the unique needs of large-scale healthcare payers.

Required Skills

• Experience in digital marketing, digital design and proposition development either in industry or in a leading consultancy firm or a creative agency that is focused on brand, experience and transformation.
• A proven track record of working with CMOs, CDOs and CEOs.
• A track record of managing agencies; to deliver high-performing digital content in line with the strategy, compliant with strict web and brand guidelines.
• Experience of planning, developing, executing and evaluating integrated campaigns designed to drive consumer engagement and value productivity (sales, retention, etc).
• Effective influencing of a wider internal network of content producers and product marketing teams to follow operational and brand standards for direct marketing involving owned, paid and earned media.
• An understanding of the strategic drivers behind Marketing transformation programs and the experience and confidence to give an opinion that may conflict with the client's view.
• Experience in creating business cases for brand transformation initiatives.
• Experience in leading transformation programs involving key systems (e.g. Website CMS, Commerce Platforms, Digital Assistance, Martech systems).

Responsibilities

• Client relationship management as the primary point of contact for clients, responsible for maintaining and nurturing client relationships, understanding their needs, and ensuring client satisfaction.
• Advise CMOs, CDOs and Digital Interactive stakeholders on strategy encompassing customer experience, digital marketing, e-Commerce, and development of self-services.
• Helps develop marketing and advertising strategies that align with the client's business objectives and target audience.
• Align with service leads across the organization to co-ordinate and own the narrative and outcomes for our customers.
• Work cross-functionally with the Client’s marketing, engineering, and product teams to analyze marketing data, identify trends, implement optimizations, and define strategic initiatives.
• Act as the customer champion and push for excellence from everyone.
• Demonstrate a sound knowledge of consulting tools, practices, and techniques to enable precise analysis and presentation of work delivered.