Client Marketing Strategy Director

Intention.ly; United States; On-site; USD 100,000 - 130,000; Full time

Job summary

A dynamic marketing agency in the United States is seeking a Client Account Strategy Director to lead strategic marketing for diverse financial services clients. The successful candidate will have at least 7 years of experience in senior marketing roles, strong strategic thinking abilities, and excellent communication skills. This position involves developing relationships with key stakeholders, overseeing marketing campaign execution, and managing multiple client accounts effectively. If you are a top marketer eager to drive impactful results, we want to hear from you!

Qualifications

• 7+ years of experience in senior marketing roles within financial services.
• Proven success in developing and executing marketing strategies.
• Experience managing multiple client accounts in a fast-paced environment.

Responsibilities

• Develop and maintain strong relationships with key client stakeholders.
• Lead strategic marketing plans that align with client objectives.
• Oversee execution of integrated marketing campaigns.
• Monitor and analyze campaign performance metrics for optimization.
• Manage multiple client accounts ensuring projects are delivered on time.

Skills

Financial services marketing experience

Strategic thinking

Hands-on execution

Relationship building

HubSpot proficiency

Analytical skills

Excellent communication

Leadership abilities

Education

Bachelor's degree in marketing or related field

MBA preferred

Job description

Intention.ly is a dynamic and innovative marketing agency specializing in providing strategic growth solutions to a diverse portfolio of financial services clients. We pride ourselves on our ability to deliver results‑driven strategies that exceed client expectations and drive business growth. As we continue to expand our client base, we are seeking a highly skilled and motivated individual to join our team as a Client Account Strategy Director.

Do not continue on unless:

• You have financial services marketing experience
• You can put together a killer marketing plan in alignment with company goals
• You are equal parts strategy + execution
• You feel you can juggle multiple client accounts successfully
• You know Hubspot inside and out
• You can build relationships with Founders, CEO and CMOs

Job Description

As the Client Account Strategy Director at Intention.ly, you will play a pivotal role in driving the success of our clients' marketing initiatives. You will be responsible for developing and executing comprehensive marketing plans that align with our clients' business objectives and drive measurable results.

The ideal candidate will be equal parts strategic thinker and hands‑on executor, with a proven track record of success in senior marketing roles within the financial services industry.

Responsibilities

• Develop and maintain strong relationships with key client stakeholders, serving as the primary point of contact for all account‑related matters.
• Lead the development of strategic marketing plans and initiatives that align with client objectives and drive business growth.
• Oversee the execution of integrated marketing campaigns across various channels, including digital, traditional, and experiential.
• Collaborate closely with internal teams, including creative, digital, and content, to ensure the successful implementation of client strategies.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization and improvement.
• Stay abreast of industry trends and best practices, proactively identifying opportunities to enhance client strategies and deliver added value.
• Manage multiple client accounts, ensuring that all projects are delivered on time, within budget, and to the highest standard of quality.

Qualifications

• Bachelor's degree in marketing, business, or a related field; MBA preferred.
• Minimum of 7 years of experience in senior marketing roles within the financial services industry.
• Proven track record of developing and executing successful marketing strategies that drive business results.
• Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights.
• Excellent communication and presentation skills, with the ability to effectively articulate ideas and strategies to both internal teams and clients.
• Experience managing multiple client accounts simultaneously in a fast‑paced agency environment.
• Demonstrated leadership abilities, with the capacity to inspire and motivate cross‑functional teams to deliver exceptional results.
• A passion for marketing and a desire to stay ahead of industry trends and best practices.
• Ability to thrive in a fast‑paced organization and embrace the challenges of a dynamic and evolving role.

If you are a top 1% marketer with a track record of success in financial services, we want to hear from you!

About Intention.ly

Intention.ly works with a wide range of fintech and finserv companies – including start‑ups looking to outsource their go‑to‑market planning, growth‑stage firms that want to turbocharge their marketing efforts, and established firms looking to modernize their outdated ways. Intention.ly clients are excited to change, evolve, and push boundaries and they want a partner to challenge and advise them as they pursue their growth goals.