Director, Client Account Strategy

Intention.ly; United States; Remote; USD 100,000 - 130,000; Full time

Job summary

A dynamic marketing agency is seeking a Client Account Strategy Director to lead client relationships and develop strategic marketing initiatives. The ideal candidate will possess extensive experience in financial services marketing, with a strong focus on executing successful campaigns. Responsibilities include managing multiple accounts, collaborating with internal teams, and analyzing campaign performance. This role requires excellent strategic thinking and relationship-building skills, aimed at driving business growth for clients.

Qualifications

• 7+ years of experience in senior marketing roles in financial services.
• Proven record of executing successful marketing strategies.
• Strong analytical skills to translate data into insights.

Responsibilities

• Develop and maintain relationships with key client stakeholders.
• Lead the development of strategic marketing plans.
• Oversee execution of integrated marketing campaigns.
• Collaborate with internal teams for successful implementation.
• Monitor performance metrics for optimization.
• Identify industry trends to enhance client strategies.
• Manage multiple client accounts ensuring project standards.

Skills

Financial services marketing experience

Strategic planning

Execution and multi-tasking

HubSpot expertise

Relationship building

Education

Bachelor's degree in marketing, business, or related field

MBA preferred

Job description

Overview

Intention.ly is a dynamic and innovative marketing agency specializing in providing strategic growth solutions to a diverse portfolio of financial services clients. We pride ourselves on our ability to deliver results-driven strategies that exceed client expectations and drive business growth. We are seeking a highly skilled and motivated individual to join our team as a Client Account Strategy Director.

Requirements

• You have financial services marketing experience
• You can put together a killer marketing plan in alignment with company goals
• You are equal parts strategy + execution
• You feel you can juggle multiple client accounts successfully
• You know HubSpot inside and out
• You can build relationships with Founders, CEO and CMOs

Responsibilities

• Develop and maintain strong relationships with key client stakeholders, serving as the primary point of contact for all account-related matters.
• Lead the development of strategic marketing plans and initiatives that align with client objectives and drive business growth.
• Oversee the execution of integrated marketing campaigns across various channels, including digital, traditional, and experiential.
• Collaborate closely with internal teams, including creative, digital, and content, to ensure the successful implementation of client strategies.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization and improvement.
• Stay abreast of industry trends and best practices, proactively identifying opportunities to enhance client strategies and deliver added value.
• Manage multiple client accounts, ensuring that all projects are delivered on time, within budget, and to the highest standard of quality.

Qualifications

• Bachelor's degree in marketing, business, or a related field; MBA preferred.
• Minimum of 7 years of experience in senior marketing roles within the financial services industry.
• Proven track record of developing and executing successful marketing strategies that drive business results.
• Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights.
• Excellent communication and presentation skills, with the ability to effectively articulate ideas and strategies to both internal teams and clients.
• Experience managing multiple client accounts simultaneously in a fast-paced agency environment.
• Demonstrated leadership abilities, with the capacity to inspire and motivate cross-functional teams to deliver exceptional results.
• A passion for marketing and a desire to stay ahead of industry trends and best practices.
• Ability to thrive in a fast-paced organization and embrace the challenges of a dynamic and evolving role.

About Intention.ly

• Intention.ly works with a wide range of fintech and finserv companies – including start-ups looking to outsource their go-to-market planning, growth stage firms that want to turbocharge their marketing efforts, and established firms looking to modernize their outdated ways. Intention.ly clients are excited to change, evolve, and push boundaries and they want a partner to challenge and advise them as they pursue their growth goals.