Client Marketing Manager

ALM; Erlanger (KY); On-site; USD 68,000 - 75,000; Full time

Job description

Posted Tuesday, August 15, 2023 at 4:00 AM

Discover where your talent fits best at ALM…

At ALM, we’re reinventing the way professionals use information, news, data, marketing solutions and events to manage the business of business. Headquartered in New York City and with offices worldwide, ALM brands have been serving their markets since 1843. Join our team of talented ALMers working to create an exceptional experience for our audiences and customers across the globe.

Who We Are... Here at ALM, we are a customer-focused and market-driven company dedicated to the success of our internal customers and the customers we serve with our information products and marketing services and events. Our teams deliver premium content to professionals in the legal, financial services, benefits, consulting, property and casualty insurance, and real estate industries.

Salary Range: 68,000 – 75,000 USD Annually
The referenced salary range is based on the Company's good faith belief at the time of posting. Total compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.

ABOUT THE TEAM: Highly-motivated, hard working, organized and collaborative, the client marketing team strategically plans and flawlessly executes digital campaigns that lead to strong client relationships and consistent renewals. We adjust campaign strategies and test new digital channels to optimize performance for our clients. The team of problem solvers is composed of very talented team players and we pride ourselves on delicately balancing the needs of the business with delivering exceptional client experiences.

Responsibilities:

• Develop and maintain strong client relationships; consistently communicate with clients to understand campaign goals and parameters, gather approvals, troubleshoot issues and deliver leads and reporting.
• Develop and execute marketing campaigns that deliver and convert audience members to meet client program guarantees including lead generation, content marketing, webcasts, custom programs and digital events.
• Review client content for lead generation and customer journey campaigns.
• Estimate campaign performance and provide clients with recommendations for how they can improve their content.
• Create and optimize marketing materials for client programs, ensuring that they are implemented according to plan.
• Write targeted copy for promotional emails, landing pages & digital ads.
• Build HTML emails using Dreamweaver.
• Utilize Audience Database to create and segment lists.
• Coordinate deployment of emails with offshore Campaign Coordinators.
• Ensure CAN-SPAM compliance in client marketing emails.
• Experiment with non-email, non-display ad marketing tactics (i.e. social media, contextual advertising, SEM, re-marketing).
• Regularly A/B test promotions & make recommendations for template optimization.
• Track and evaluate marketing performance to ensure client campaign goals are achieved and make recommendations on changes and improvements to meet client and company objectives.
• Share digital marketing strategies/ideas/tips in team discussions.
• Other duties as assigned.

Qualifications:

• Bachelor’s degree or equivalent (Marketing or Business degree or equivalent preferred).
• Approximately 5+ years’ experience in digital marketing or related field.
• Proven experience developing and managing multi-channel marketing campaigns, including, but not limited to, email, social, search.
• Proven experience in client service—demonstrates the ability to communicate expectations and deadlines as well as troubleshoot issues with clients.
• Working knowledge of HTML, Dreamweaver, MS Office (specifically Excel), G-Suite.
• Working knowledge of marketing automation software and email list management experience (ExactTarget and/or SailThru a plus).
• Have a proven ability to drive projects forward in a rapidly changing environment with a strong emphasis on virtual team working and conference call meetings; ability to work independently and be self-directed.
• Proven experience in engaging and developing collaborative relationships with a broad range of internal and external stakeholders.
• Extremely detail-oriented with excellent organizational and problem-solving skills.
• Knowledge of legal, insurance, or financial services industry a plus.
• Experience in media/publishing industry a plus.

Why you should join ALM...

• Generous Benefit Plans for Medical, Vision & Dental Coverage.
• 401(K) Plan With Match.
• Paid Time Off (Vacation, Personal Days & Sick Days).
• Summer Fridays - Early Office Closure.
• Paid Holidays.
• Health Savings Account.
• Flexible Spending Accounts for Dependent Care & Medical Expenses.
• Career Development Learning & Training Opportunities.
• Educational Assistance.
• Employee Referral Bonus.
• Employee Recognition Awards.
• Short-term & Long-term Disability Coverage.
• Flexible Work Schedules.

ALM provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, veteran status, national origin, age, disability or genetics. In addition to federal law requirements, ALM complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.