Client Lifecycle Marketing Lead — Hybrid Chicago

Smokeball, Inc.; Chicago (IL); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

20 vacation days

3 reboot days

Birthday off

Volunteer time

Wellness stipend

Job summary

Smokeball, Inc. is seeking a Client Marketing Manager to own the client lifecycle marketing strategy, collaborating with Client Success and Product Marketing to boost product adoption and retention.

This hybrid Chicago-based role emphasizes storytelling, multi-campaign management, and cross-functional partnership to maximize client value. The position focuses on creating compelling client experiences, expanding referral programs, and producing testimonials and case studies that showcase

Qualifications

• 5+ years B2B and/or SaaS marketing experience with hands-on customer marketing.
• Exceptional written and verbal communication skills with storytelling.
• Ability to manage multiple campaigns, deadlines, and stakeholders.
• Experience using marketing automation and project management tools.
• Proven ability to collaborate cross-functionally to achieve business goals and KPIs.
• Ability to track, measure, and optimize efforts based on data and performance insights.

Responsibilities

• Own client lifecycle campaigns with Client Success and Product Marketing to drive adoption, usage and retention.
• Manage the client communications calendar and ensure consistent cross‑department messaging.
• Create case studies, video testimonials, and storytelling highlighting Smokeball's client experience.
• Drive client-led growth by owning Smokeball's referral program and running review generation campaigns.
• Manage client webinars to highlight product features and raise awareness for partner integrations.
• Serve as a client champion by facilitating feedback loops and developing client advocacy initiatives like Beacon Award.

Skills

B2B SaaS marketing

Client marketing

Campaign management

Marketing automation

Cross-functional collaboration

Data-driven decision making

Tools

ChurnZero

ClickUp

Pardot

HTML email templates

Job description

Smokeball, Inc. is seeking a Client Marketing Manager to own the client lifecycle marketing strategy, collaborating with Client Success and Product Marketing to boost product adoption and retention.

This hybrid Chicago-based role emphasizes storytelling, multi-campaign management, and cross-functional partnership to maximize client value. The position focuses on creating compelling client experiences, expanding referral programs, and producing testimonials and case studies that showcase