Client Marketing Manager

Smokeball, Inc.; Chicago (IL); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

20 vacation days

3 reboot days

Birthday off

Volunteer time

Wellness stipend

Job summary

Smokeball, Inc. is seeking a Client Marketing Manager to own the client lifecycle marketing strategy, collaborating with Client Success and Product Marketing to boost product adoption and retention.

This hybrid Chicago-based role emphasizes storytelling, multi-campaign management, and cross-functional partnership to maximize client value. The position focuses on creating compelling client experiences, expanding referral programs, and producing testimonials and case studies that showcase

Qualifications

• 5+ years B2B and/or SaaS marketing experience with hands-on customer marketing.
• Exceptional written and verbal communication skills with storytelling.
• Ability to manage multiple campaigns, deadlines, and stakeholders.
• Experience using marketing automation and project management tools.
• Proven ability to collaborate cross-functionally to achieve business goals and KPIs.
• Ability to track, measure, and optimize efforts based on data and performance insights.

Responsibilities

• Own client lifecycle campaigns with Client Success and Product Marketing to drive adoption, usage and retention.
• Manage the client communications calendar and ensure consistent cross‑department messaging.
• Create case studies, video testimonials, and storytelling highlighting Smokeball's client experience.
• Drive client-led growth by owning Smokeball's referral program and running review generation campaigns.
• Manage client webinars to highlight product features and raise awareness for partner integrations.
• Serve as a client champion by facilitating feedback loops and developing client advocacy initiatives like Beacon Award.

Skills

B2B SaaS marketing

Client marketing

Campaign management

Marketing automation

Cross-functional collaboration

Data-driven decision making

Tools

ChurnZero

ClickUp

Pardot

HTML email templates

Job description

About Smokeball

Smokeball powers people-law. Our legal practice management software lightens the administrative burden, so legal professionals can serve those who need them most. With offices in Australia, the US, and the UK, culture plays a big part in our success, and our clear purpose and vision motivate us daily.

About the Job

The Client Marketing Manager owns Smokeball’s client lifecycle marketing strategy to help engage, retain, and increase the lifetime value of clients. They are a key liaison to Client Success and will also collaborate closely with Product Marketing on GTM campaigns, delivering new features, and product value to customers. This role serves as both a client and brand advocate, ensuring a client-focused approach that embodies Smokeball’s mission to power people-law.

This is a hybrid position based in our Chicago, IL office. All Chicagoland employees are required to be in the office on Wednesdays and Thursdays.

Key Responsibilities

• Own the creation and execution of client lifecycle campaigns in collaboration with Client Success and Product Marketing to drive product adoption, usage, and retention.
• Own the client communications calendar, auditing cross-department client comms and holding the business accountable for total message volume.
• Create high-impact case studies, video testimonials, and other storytelling that highlights the Smokeball client experience.
• Drive client-led growth by owning Smokeball's referral program and running review generation campaigns.
• Manage client webinars that highlight key product features and raise awareness for partner integrations.
• Serve as a client champion by facilitating client feedback loops; identifying surprise and delight opportunities; and building out client advocacy initiatives, like Smokeball’s Beacon Award.

Skills and Experience

• 5+ years B2B and/or SaaS marketing experience with direct experience in hands-on customer marketing.
• Exceptional written and verbal communication skills, with a knack for compelling storytelling.
• Ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
• Experience using marketing automation and project management tools to build and run high-impact campaigns.
• Proven ability to collaborate cross-functionally to achieve business goals and KPIs.
• Ability to track, measure, and optimize efforts based on data and performance insights.

Nice to Have

• Knowledge of ChurnZero, ClickUp, and Pardot
• Experience building out HTML email templates
• Familiarity with the legal profession

Compensation Band

$100,000 - $120,000

What's in it for you?

• Competitive Salary
• Work-Life Balance: 20 vacation days, 3 reboot days, birthday off, volunteer time, and more!
• Benefits: Excellent medical, dental, vision coverage. 401(k) match, & monthly wellness stipend
• Office lunch and loads of snacks
• And of course...the SWAG! !!

Want to Know More?

Why do we do what we do? Where did the name ‘Smokeball’ come from? What are our values? Learn more here!

*Smokeball values diversity & inclusion and is proud to be an Equal Employment Opportunity employer. Smokeball considers all individuals seeking employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic.