Client Growth & Retention Marketing Lead

Smokeball; Chicago (IL); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Competitive Salary

20 vacation days

Birthday off

Volunteer time

401(k) match

Wellness stipend

Office lunch and snacks

Job summary

Smokeball seeks a Client Marketing Manager to lead our client lifecycle campaigns and advocacy efforts from our Chicago office. You will collaborate with Client Success and Product Marketing to drive adoption and retention, and you’ll craft compelling narratives through case studies, testimonials, and reviews.

The role blends strategic oversight with hands-on campaigns, requiring strong written communication, project management, and a passion for telling our customers' stories.

Qualifications

• 5+ years in B2B SaaS marketing, with hands-on customer marketing.
• Exceptional written and verbal storytelling skills.
• Ability to manage multiple campaigns, deadlines, and stakeholders.
• Experience using marketing automation and project management tools.
• Proven ability to collaborate cross-functionally to drive KPIs.
• Ability to track, measure, and optimize based on data.

Responsibilities

• Own creation and execution of client lifecycle campaigns with Client Success and Product Marketing.
• Own the client communications calendar and ensure consistent messaging across channels.
• Create case studies, video testimonials, and other client-focused storytelling assets.
• Drive client-led growth by managing the referral program and review campaigns.
• Manage client webinars highlighting product features and integrations.
• Champion the client by gathering feedback and building advocacy initiatives.

Skills

B2B marketing

SaaS marketing

Customer marketing

Storytelling

Campaign management

Marketing automation

Cross-functional collaboration

Data-driven

Analytics

Tools

ChurnZero

ClickUp

Pardot

Job description

Smokeball seeks a Client Marketing Manager to lead our client lifecycle campaigns and advocacy efforts from our Chicago office. You will collaborate with Client Success and Product Marketing to drive adoption and retention, and you’ll craft compelling narratives through case studies, testimonials, and reviews.

The role blends strategic oversight with hands-on campaigns, requiring strong written communication, project management, and a passion for telling our customers' stories.