Client-Facing Analytics & Measurement Strategist

Marcel Digital; Chicago (IL); Hybrid; USD 120,000 - 135,000; Full time

Benefits offered by this job

Comprehensive benefits

Flexible work environment

Competitive salary

Job summary

Marcel Digital, an award-winning digital marketing and web development agency in Chicago, seeks a Measurement & Strategy Lead. You’ll own client-facing measurement engagements, sell analytics services, build plans, forecast budgets, and perform advanced analyses (MMM, MTA) to drive revenue impact.

Hybrid role in Chicagoland with VP reporting to Client Solutions. You’ll collaborate across PM, Sales, Paid Media, SEO, and Implementation to ensure KPIs align with business outcomes and profitable

Qualifications

• 6+ years of experience in marketing analytics, measurement, or analytics consulting.
• Expert-level experience building budget and performance forecasts for paid media.
• Significant client-facing interactions and presentation experience.
• Hands-on experience with MMM and/or MTA analysis.
• Experience scoping and selling analytics work, or leading client-facing analytics engagements.
• Strong Excel/Sheets skills and experience with data pipelines like Supermetrics or Fivetran.
• Exceptional storytelling and presentation skills with senior client stakeholders.
• Experience across multiple client verticals, ideally B2B.
• Expert-level knowledge of GA4 and major ad platforms (Google Ads, Microsoft Ads, Meta, LinkedIn).
• SQL and BigQuery for analysis
• Agency experience managing multiple client relationships
• Familiarity with CRM attribution (Salesforce, HubSpot) and B2B pipeline measurement
• Experience building a new service offering or practice area
• Python or R for predictive modeling
• Meridian, Robyn, or similar open-source MMM tools
• Experience with AEO/AI search measurement tools such as Peec or Profound
• CRO or experimentation strategy

Responsibilities

• Join sales and client calls to uncover a prospect’s challenges, tech stack, and business model
• Scope and price audits, implementations, retainers, and data projects using Marcel’s estimating standards
• Write proposals and statements of work for measurement engagements, with technical input from the Implementation Lead
• Identify expansion opportunities (sGTM, conversion clarity, CRM attribution, data warehouse) in existing accounts
• Lead the creation of measurement plans, maturity assessments, and roadmaps
• Define KPIs and conversion frameworks with clients, AMs, and channel leads
• Prioritize the analytics roadmap for each account with the PM team
• Forecast client media budgets and performance across multiple scenarios
• Run media mix modeling (e.g., Meridian), multi-touch attribution, and reach and frequency analysis
• Measure the impact of cross-channel efforts such as AI search and AEO on traffic and client revenue/pipeline
• Develop repeatable measurement offerings that Marcel can sell across clients
• Translate complex data into plain-language insights for account managers and channel teams
• Present findings and recommendations directly to clients during strategic reviews
• Serve as the point of escalation for client questions about data, attribution, and performance

Skills

Marketing analytics

Forecasting

Client-facing

MMM/MTA analysis

Data storytelling

Cross-client experience

B2B analytics

GA4 expertise

Tools

GA4

Google Ads

Microsoft Ads

Meta

LinkedIn

Excel/Sheets

BigQuery

Job description

Marcel Digital, an award-winning digital marketing and web development agency in Chicago, seeks a Measurement & Strategy Lead. You’ll own client-facing measurement engagements, sell analytics services, build plans, forecast budgets, and perform advanced analyses (MMM, MTA) to drive revenue impact.

Hybrid role in Chicagoland with VP reporting to Client Solutions. You’ll collaborate across PM, Sales, Paid Media, SEO, and Implementation to ensure KPIs align with business outcomes and profitable