Chief Marketing Officer - Work From Home

Indicle; United States; Remote; USD 150,000 - 250,000; Full time

Job summary

A leading healthcare technology company is seeking a Chief Marketing Officer to develop marketing strategies targeting practice owners and service resellers. This role involves managing a marketing team to implement campaigns that drive growth while ensuring brand consistency. The ideal candidate will have extensive experience in HealthTech and proven analytical and leadership abilities.

Benefits

Good internet access at home

Mobile Hotspot

Laptop/Desktop of at least 8 GB

Qualifications

• 15+ years of experience in HealthTech, BPO, RCM services, and franchise marketing.
• Demonstrated success in integrated marketing campaigns across multiple channels.

Responsibilities

• Lead development and implementation of marketing strategies.
• Manage a team of marketing professionals to drive revenue growth.
• Conduct market research and analyze customer needs.

Skills

Analytical skills

Communication

Leadership

Relationship building

Education

STEM undergraduate degree

MBA in Marketing or Healthcare

Job description

ClinicMind, the nation’s leader in multi-specialty Electronic Healthcare Records (EHR) software and Revenue Cycle Management (RCM) services, is looking for a Chief Marketing Officer. If you’re excited to be part of a winning team, ClinicMind is a perfect place to get ahead.

As the Chief Marketing Officer for ClinicMind, a cloud-based EHR (Electronic Health Records) and billing service platform company, you will develop comprehensive marketing strategies fortwo markets, the practice owners and the software and billing service resellers. In addition, you will manage a team of marketing professionals to ensure the successful execution of marketing strategies to drive revenue growth and retention.

Key Responsibilities:

• Lead the development and implementation of the company's marketing strategy, including campaigns, partnerships, and branding initiatives.

• Develop and execute integrated marketing campaigns across multiple channels, including digital, social media, and email.

• Develop and maintain a strong brand identity and ensure its consistency across all marketing materials.

• Conduct market research and analysis to understand customer needs and behavior and leverage insights to develop effective marketing tactics.

• Conduct market research and analysis to maintain a strong working knowledge of competitors, including their advertising, consumer loyalty programs, technology, and overall market dynamics.

• Build and maintain relationships with key stakeholders, including customers, partners, and internal teams.

• Establish metrics and performance tracking of all marketing brand and growth initiatives. Reviews ROI monthly/quarterly with the C-suite team. Communicate to leadership regularly and make recommendations on strategic and tactical changes. Oversee subsequent market plan adjustments.

• Collaborate with the sales team to align marketing and sales initiatives and ensure the successful delivery of revenue targets.

• Manage the overall marketing budget and track KPIs to measure campaign effectiveness and ROI.

• Stay current on marketing trends and technologies and ensure the company's marketing strategy is at the forefront of innovation.

Requirements:

• A STEM undergraduate degree. MBA degree in Marketing or Healthcare.

• 15+ years of experience in HealthTech, BPO, RCM services, and franchise marketing or management in a global environment, spanning USA, India, and the Philippines

• Demonstrated success in developing and executing integrated marketing campaigns across multiple channels.

• Strong analytical skills, with the ability to use data to inform marketing decisions and measure campaign effectiveness.

• Excellent communication and relationship-building skills, with the ability to collaborate effectively with internal stakeholders and external partners.

• Proven leadership skills, with the ability to manage and motivate cross-functional teams to achieve organizational goals.

If you are a strategic thinker passionate about healthcare technology and marketing, we encourage you to apply for the CMO position on our team.

MUST HAVE:

1. High comfort level working on Eastern Time Zone/US Shift
2. Good internet access at home
3. Mobile Hotspot
4. Laptop/Desktop of at least 8 GB