Chief Marketing Officer (Fully Remote)

The Ward Law Group; United States; Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Health insurance

Dental & vision insurance

Disability insurance

Firm-paid life insurance

401(k) with match

3 weeks PTO

Executive leadership seat

Job summary

The Ward Law Group is seeking a dynamic Marketing Leader to develop a national strategy and own end-to-end performance for a multi-state footprint. You will guide a 15–25+ person team, across remote and office settings, while aligning marketing with aggressive growth goals.

You will define KPIs, build dashboards, and leverage data to optimize budgets and drive measurable ROI for the firm’s scale toward new revenue milestones.

Qualifications

• Experience leading national multi-channel marketing programs.
• Ability to define KPIs and manage CPAs/CAC.
• Proven leadership of large teams and cross-functional collaboration.

Responsibilities

• Develop and execute a comprehensive national marketing strategy for multi-state growth.
• Own full-funnel performance including paid media, SEO/SEM, PR, TV/radio, influencer, and community outreach.
• Lead and scale a marketing team of 15–25+, hiring and mentoring top talent.
• Define KPIs for all campaigns: CAC, CPL, cost-per-signed-case, and ROI.
• Build dashboards and reporting cadences for weekly and monthly strategic decisions.
• Leverage data to drive business results and optimize budget allocation.

Skills

Strategic Marketing

Performance Marketing

Team Leadership

Budget Management

Data Analytics

Multi-state Campaigns

Education

Bachelor's in Marketing

MBA

Tools

Google Analytics

Tableau

SEO Tools

Job description

• Develop and execute a comprehensive national marketing strategy for multi-state growth.
• Own full-funnel performance including paid media, SEO/SEM, PR, TV/radio, influencer, and community outreach.
• Lead and scale a marketing team of 15–25+, hiring and mentoring top talent.

Performance & Analytics:

• Define KPIs for all campaigns: CAC, CPL, cost-per-signed-case, and ROI.
• Build dashboards and reporting cadences for weekly and monthly strategic decisions.
• Leverage data to drive business results and optimize budget allocation.

Why Join Us:

• Flexible work location with remote, Miami Lakes HQ, or NYC office options.
• Health, dental, vision, disability, and firm-paid life insurance; 401(k) with match.
• 3 weeks PTO to start and a seat at the executive table in a firm scaling toward $250M+.

The Ward Law Group

The Ward Law Group is a nationally recognized personal injury law firm serving immigrant families and underserved communities. Recognized as one of the Best Places to Work for consecutive years, the firm is scaling from $100M to $250M+ in revenue, fostering a collaborative, innovative, and high-accountability culture.