National CMO: Scale Brand & Growth (Remote/Travel)

The Ward Law Group, PL; Miami (NM); Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

Medical, dental & vision

401(k) Retirement Plan

Tuition Assistance

Paid time off & holidays

Job summary

The Ward Law Group, P.L. is seeking a transformational Chief Marketing Officer to lead national growth across Florida, New York, Texas, and beyond.

You will build a scalable brand, empower a 12+ person marketing team, and turn data into decisive business outcomes. You will own the full funnel, ensure regulatory compliance in legal advertising, and collaborate closely with Intake, Legal Ops, and Sales to deliver a high-converting client journey.

Qualifications

• 10+ years in senior marketing leadership with 7+ direct reports and teams of 20+.
• Track record scaling marketing in a company that grew from $50M to $250M+, with 30%+ YoY growth.
• Managed $10M+ annual budgets with demonstrable ROI.
• Deep, full-funnel expertise: SEO, Google Ads, Meta, TikTok, LSA, YouTube, TV/radio, PR, influencer.
• Experience with Salesforce, CallRail, Google Analytics, and AI-driven marketing tools.
• Experience in a regulated industry (legal, healthcare, insurance, financial services).
• Bachelor's degree in Marketing/Business; MBA strongly preferred.
• Bilingual English/Spanish, multi-state expansion experience (preferred).

Responsibilities

• Develop and execute a national marketing strategy to scale revenue and brand.
• Own full funnel marketing across paid, SEO/SEM, PR, TV/radio, influencer, and storytelling.
• Build and mentor a marketing team, expanding to 15–25+ roles.
• Define KPIs and build dashboards to drive decisions.
• Localize campaigns for Miami, Orlando, NYC, and Texas; manage bilingual audiences.
• Navigate advertising compliance for Bar/legal requirements.
• Oversee annual marketing budget and vendor contracts for ROI.
• Leverage Salesforce, CallRail, Google Analytics, and AI tools for automation.
• Partner with Intake, Legal Ops, and Sales to ensure cohesive client journeys.
• Sit on the Executive Leadership Team and translate performance into strategy.

Skills

Senior marketing leadership

Growth scaling

Budget management

Full-funnel marketing

Marketing tech proficiency

Regulated industry experience

Bilingual English/Spanish

Education

Bachelor's degree in Marketing/Business (MBA preferred)

Tools

Salesforce

CallRail

Google Analytics

AI marketing tools

Job description

The Ward Law Group, P.L. is seeking a transformational Chief Marketing Officer to lead national growth across Florida, New York, Texas, and beyond.

You will build a scalable brand, empower a 12+ person marketing team, and turn data into decisive business outcomes. You will own the full funnel, ensure regulatory compliance in legal advertising, and collaborate closely with Intake, Legal Ops, and Sales to deliver a high-converting client journey.