Chief Marketing Officer

Pop! Promos; Philadelphia (Philadelphia County); Hybrid; USD 90,000 - 150,000; Full time

Job summary

An established industry player is on the lookout for a dynamic Chief Marketing Officer who will lead their marketing efforts and drive significant pipeline growth. This role is pivotal, requiring a strategic thinker who thrives in a collaborative environment. The ideal candidate will leverage their extensive experience in digital marketing and customer segmentation to enhance brand equity and optimize customer retention. With a focus on data-driven decision-making, you will oversee the marketing and creative teams, ensuring alignment with sales to maximize revenue. This position offers a flexible work policy, allowing for a blend of in-office collaboration and remote work.

Benefits

Generous PTO

Health Insurance

Dental Insurance

Vision Insurance

Retirement Plan with Company Match

Company-paid Life Insurance

Team Activities

Flexible Work Policy

Qualifications

• 10+ years of B2B marketing experience with a focus on digital strategies.
• Experience managing teams and translating data into actionable insights.

Responsibilities

• Develop and implement digital marketing strategies to boost sales.
• Analyze market trends and customer behavior for informed strategies.

Skills

Digital Marketing

Pipeline Growth

Marketing Automation

Customer Segmentation

Lifecycle Management

Data Analysis

CRM Systems

Leadership

Account Based Marketing

Team Management

Tools

Excel

Google Sheets

AI-powered Marketing Tools

Job description

Pop! Promos is seeking a strategic and data-driven Chief Marketing Officer (CMO) with expertise in digital marketing, pipeline growth, marketing automation, customer segmentation, and lifecycle management. This role will be a Channel Partner ally, not just the Chief Marketer. Reporting to the CEO and sitting on the executive management team, the CMO will oversee the Marketing and Creative Art teams and collaborate closely with the Sales team to fuel pipelines, retain customers, and amplify brand equity. The ideal candidate thrives in a hands-on, collaborative environment and integrates customer insights into every strategy.

Key Outcomes (Performance Objectives)

Within 12 months, you will:

1. Boost Sales Opportunities by 30%: Segment and activate 10,000+ CRM contacts through targeted campaigns to drive measurable pipeline growth.
2. Increase Reorder Rates by 10%: Design and implement automated customer lifecycle workflows (post-order nurture, reorder triggers).
3. Enhance Product Design Mockups Conversion by 10%: Align creative output with customer needs to improve close rates on product mockup designs.

Key Accountabilities:

• Develop and implement digital marketing strategies.
• Optimize customer acquisition & retention rates.
• Align marketing efforts with sales to drive pipeline growth and revenue, understanding the voice of the customer.
• Develop a data-driven approach to track ROI and campaign performance.
• Analyze market trends, customer behavior, and competitor insights to inform strategies.
• Ensure brand consistency across channels and materials.
• Lead and manage the marketing and creative teams.
• Establish and manage the annual marketing budget.

Core Competency Requirements:

• 10+ years of B2B marketing experience with 7+ years managing teams.
• 3+ years on an executive team, translating data into board decisions.
• Experience with distributor-centric channel marketing and indirect sales models.
• Expertise in CRM segmentation and marketing automation at scale (10,000+ contacts).
• Advanced Excel/Google Sheets skills.
• Hands-on experience with AI-powered marketing tools.
• Deep understanding of CRM systems and analytics tools.
• Proven leadership in creative teams to meet revenue goals.
• Experience with Account Based Marketing targeting high-value accounts.
• Experience guiding execution within teams.

Compensation and Benefits:

• Competitive salary based on experience.
• Generous PTO and flex holidays.
• Health, dental, and vision insurance.
• Retirement plan with company match.
• Company-paid life insurance and voluntary benefits.
• Team activities and a fun, collaborative culture.

Pop! Promos is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

About Pop! Promos: We are a leading B2B supplier in the $25B U.S. Branded Merchandise Industry, focusing on on-trend, pantone-matched, and full-color products with guaranteed delivery. We value hard work, innovation, collaboration, and employee growth, offering a competitive package, hybrid work, and a vibrant culture.

This role offers a flexible work policy with a requirement of 3 days per week in the Philadelphia office alongside the CEO and marketing team.