Chief Marketing Officer

AJS CREATIONS; New York (NY); Hybrid; USD 270,000 - 330,000; Full time

Job summary

AJS Creations in New York City is seeking a hands-on Chief Marketing Officer to lead six jewelry brands with a clear, differentiated strategy. The role requires owning brand positioning, pricing, and a cohesive growth engine spanning paid media, affiliates, email and lifecycle, social, PR, and partnerships.

You will build and mentor a marketing organization, balance in-house talent with agency partners, and drive revenue, CAC, and margin improvements across the portfolio.

Qualifications

• 15+ years in marketing, including 5+ years in senior leadership roles.
• Experience leading multi-brand portfolios and D2C ecommerce.
• Proven track record in growth, CAC/margin optimization, and team building.

Responsibilities

• Define each brand's role, target customer, price band, product focus, voice and identity.
• Own paid media strategy and budget across Meta, Google, TikTok, and emerging channels.
• Develop lifecycle programs across email, SMS, CRM, and personalization.
• Lead PR, influencer, and partnerships programs; drive retail and omnichannel growth.
• Report performance to CEO weekly and coordinate with merchandising and finance.

Skills

Marketing leadership

Brand management

P&L ownership

Multi-brand experience

Tools

Klaviyo

Salesforce Marketing Cloud

GA4

Shopify

Job description

AJS Creations | New York City, NY | Hybrid

Compensation

Work Schedule

In office 3 days a week

Reports To

Founder and CEO

About AJS Creations

AJS Creations is a fine jewelry company that owns and operates a portfolio of distinct consumer brands. Together, they span luxury, accessible, and personalized jewelry, selling through digital direct-to-consumer channels, flagship and mall retail, and established brick-and-mortar stores.

Our portfolio includes: Grown Brilliance, Clean Origin, Von Diamonds, Daniel's, Jewlr, and Charles & Colvard.

Some brands are early-stage and building awareness; others are established names with loyal customers, heritage, and existing revenue to protect. We are hiring our first portfolio-level Chief Marketing Officer to lead them into their next stage of growth.

The Opportunity

The Chief Marketing Officer owns brand, demand, and revenue performance across the AJS Creations portfolio. This is a P&L-accountable leadership position for a hands-on builder—not a purely creative or advisory role.

The CMO will:

Differentiate each brand through clear positioning, audience definition, and price architecture—so the brands win on their own terms without competing for the same customer or ad auction.

Build one measured growth engine across paid media, affiliates, email and lifecycle, social, PR, influencers, and partnerships, using shared capabilities where they create scale and brand-specific execution where it matters.

Build and develop a marketing organization that can execute across six brands, determining the right mix of in-house talent, shared services, and agency partners.

Deliver the numbers: revenue, contribution margin, customer acquisition cost, retention, and brand health across the portfolio.

What You Will Do

Portfolio Strategy and Brand Management

Define each brand's role, target customer, price band, product focus, voice, and visual identity.

Set rules for brand overlap, including audience targeting, keyword bidding, promotions, and assortment.

Protect premium positioning, particularly in the lab-grown category, and own brand guidelines and creative standards.

Track brand health, including awareness, consideration, preference, and NPS, and act on the findings.

Performance, Growth, and Lifecycle

Own paid media strategy and budget across Meta, Google, TikTok, Pinterest, programmatic, CTV, and emerging channels.

Allocate budget by marginal return; build structured creative, landing-page, offer, and incrementality testing.

Manage CAC, ROAS, MER, and payback by brand, channel, and customer cohort.

Build and manage affiliate programs and strategic partnerships with sound margin discipline and fraud controls.

Own lifecycle programs across email, SMS, CRM, personalization, clienteling, list health, and deliverability.

Social, PR, Retail, and Omnichannel

Set distinct organic social and content strategies for each brand and build appropriate content-production capacity.

Lead PR, influencer, KOL, gifting, ambassador, editorial, product-placement, and crisis-communications programs.

Drive store traffic and conversion through local marketing, clienteling, appointments, and events.

Connect online and in-store measurement so marketing-influenced retail sales are visible.

Analytics, Team, and Cross-Functional Leadership

Build a trusted performance view across brands using attribution, media mix modeling, and incrementality.

Own the marketing technology stack, including ESP, CDP, analytics, attribution, and affiliate platforms.

Report clearly and candidly to the CEO each week and month on performance, insights, and priorities.

Design the marketing organization; recruit, develop, retain, and hold leaders and agency partners accountable.

Partner with merchandising, product, e-commerce, retail operations, and finance on assortment, launches, pricing, promotions, and inventory.

What Success Looks Like

In the first 90 days, you will:

Complete a full audit of positioning, customer data, channel performance, spend efficiency, teams, agencies, and technology.

Deliver a written portfolio strategy and growth thesis for each brand.

Act on quick wins, including wasted spend, broken lifecycle flows, and overlapping targeting.

Establish a shared performance dashboard, weekly operating rhythm, target organization design, and hiring plan.

Within 12 months, you will have:

Established distinct, clearly understood positions for each brand.

Grown marketing-driven revenue at or above plan while improving blended CAC and contribution margin.

Improved repeat purchase rate and customer lifetime value across the portfolio.

Built a strong leadership team and measurement system trusted by the CEO and finance team.

What You Bring

15+ years in marketing, including 5+ years as a CMO, SVP, or brand president with full marketing P&L ownership.

Proven leadership of both startup or challenger brands and established brands, including building, growing, or repositioning them.

Multi-brand or portfolio experience, with a demonstrated ability to keep distinct brands differentiated.

Deep, hands‑on direct-to-consumer and e-commerce experience scaling performance marketing profitably.

Omnichannel experience connecting digital marketing to physical retail traffic and sales.

Experience in jewelry, luxury, fashion, beauty, or another considered‑purchase, high‑AOV category.

A record of building and scaling teams and managing agencies against clear performance targets.

Results you can substantiate with numbers, including revenue growth, CAC and margin improvement, and retention gains.

Financial fluency: P&L ownership, budgeting, unit economics, CAC, LTV, contribution margin, and payback.

Performance marketing depth across Meta, Google (including Performance Max and Shopping), TikTok, creative fatigue, bidding, and signal loss.

Measurement expertise, including incrementality testing, holdouts, media mix modeling, and attribution limitations.

CRM and lifecycle expertise in segmentation, automation, deliverability, and personalization using platforms such as Klaviyo or Salesforce Marketing Cloud.

Brand‑building judgment: positioning, creative briefing, and assessment of work that is on‑brand and likely to perform.

Comfort working directly in GA4, Shopify or comparable platforms, BI tools, and dashboards.

Practical use of AI and automation in creative production, personalization, analysis, and team productivity.

Leadership marked by rigor, ownership, resilience, sound judgment, clear communication, and the ability to partner effectively with an involved founder and CEO.

Preferred Qualifications

Direct experience in fine jewelry, diamonds, lab‑grown diamonds, or bridal.

Experience with acquisitions or brand integrations.

Experience in a PE‑backed, founder‑led, or high‑growth company.

Experience with personalized or made‑to‑order products, marketplaces, or wholesale partners.

An established network of agencies, media partners, editors, and talent in fashion and luxury.

MBA or equivalent experience.

This Role May Not Be the Right Fit If

You have only led large‑company marketing organizations and are no longer comfortable doing the work yourself.

You view marketing as brand and creative only, and expect someone else to own the numbers.

You would treat a portfolio of brands as one brand with different logos.

You need fully established processes and certainty before moving forward.

Reporting Location and Compensation

Reports to the Founder and CEO of AJS Creations. Direct reports will include brand marketing leads and functional heads across performance, CRM and lifecycle, creative, PR and influencer, and analytics; the final organization will be shaped with the CMO.

This role is based in New York City and requires working in the office 3 days a week, with travel to stores and brand teams as needed. The compensation package includes a base salary of $300,000, a performance bonus tied to portfolio revenue and margin targets, and a long‑term incentive opportunity.

AJS Creations is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.