Chief Marketing Officer

Ramp Talent; Des Moines (IA); On-site; USD 220,000 - 280,000; Full time

Job summary

A private equity-backed company is seeking a Chief Marketing Officer (CMO) to lead marketing strategy across a multi-brand B2C ecosystem. The ideal candidate will have extensive experience in performance marketing, customer segmentation, and brand management. This executive role demands a strategic leader comfortable with complexity and managing significant marketing budgets.

Qualifications

• 10+ years in marketing, with 5+ years in senior leadership roles.
• Experience in high-growth B2C companies with multi-brand portfolios.
• Proven success leading large marketing teams and managing budgets ($10M+).

Responsibilities

• Define and lead a comprehensive marketing strategy aligned with business objectives.
• Oversee execution of cross-channel performance marketing campaigns.
• Lead customer segmentation and brand positioning across multiple brands.

Skills

Performance marketing

Customer segmentation

Brand management

Data-driven mindset

AI applications

Cross-functional collaboration

Strategic thinking

Tools

Google Analytics

HubSpot

Salesforce Marketing Cloud

Marketing automation tools

Job description

Get AI-powered advice on this job and more exclusive features. This range is provided by Ramp Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range: $220,000.00 / yr - $280,000.00 / yr

Additional compensation types: Annual Bonus

Our client is a private equity-backed company looking for a Chief Marketing Officer (CMO) with multi-brand B2C experience. Details below...

About the Role

We are seeking a Chief Marketing Officer to join a dynamic, private equity–backed portfolio of consumer brands. The CMO will play a critical role on the executive leadership team, responsible for designing and executing a scalable, data-driven marketing strategy that accelerates growth across a multi-brand B2C ecosystem.

This role requires a hands-on, strategic marketing leader with deep experience in performance marketing, customer segmentation, and brand management — across both online and offline channels. The ideal candidate is comfortable managing complexity, has experience in multi-brand environments, and thrives in a fast-paced, evolving organization.

What You’ll Do

• Define and lead a comprehensive marketing strategy aligned with business and revenue objectives
• Oversee the execution of cross-channel performance marketing campaigns to drive customer acquisition, engagement, and retention
• Lead customer segmentation strategy across multiple brands and categories
• Own brand positioning, messaging, and consistency across 8+ consumer-facing brands
• Establish and track KPIs tied to revenue, marketing ROI, and customer behavior
• Leverage AI, data, and automation tools to improve marketing productivity and velocity
• Lead and develop a high-performing team (20–40 people) across brand, digital, and product marketing
• Collaborate cross-functionally with sales, product, and executive teams to align on strategic goals
• Own and manage a ~$10M annual marketing / advertising budget

What We’re Looking For

• 10+ years in marketing, with 5+ years in senior leadership roles
• Experience in high-growth B2C companies
• Strong foundation in performance marketing, across both digital and traditional channels
• Experience managing complex, multi-brand portfolios in B2C / e-commerce
• Hands-on expertise with Google Analytics, HubSpot, Salesforce Marketing Cloud, and marketing automation tools
• Data-driven mindset with deep understanding of A / B testing, customer segmentation, and campaign optimization
• Proven success leading large marketing teams and managing budgets ($10M+)
• Excellent cross-functional collaboration, communication, and executive presence
• Strategic and analytical thinking
• Brand storytelling and market positioning skills
• Customer-centric mindset with sharp attention to behavior and trends
• Digital-first leadership with fluency in emerging tools and AI applications
• Results-oriented with a bias toward execution and adaptability

Note: This search is being conducted confidentially. More details will be shared during initial conversations with qualified candidates.

Additional Details

• Seniority level: Executive
• Employment type: Full-time
• Job function: Marketing, Management, and Art / Creative Industries

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