Chief Marketing Officer

Rise Arboretum, Inc.; Blue (AZ); Hybrid; USD 200,000 - 225,000; Full time

Benefits offered by this job

Comprehensive health benefit plans

Hybrid Work Environment

Competitive PTO

401k with Company match

Bonus opportunity

Job summary

Big Blue Swim School in Chicago is seeking a dynamic Chief Marketing Officer to drive a comprehensive marketing strategy focused on brand growth and customer journey optimization across channels. You will scale a growing franchise network and oversee national and regional campaigns to maximize enrollment and ROI.

As a senior leader, you will own the marketing technology stack (HubSpot), AI-enabled initiatives, and cross-functional partnerships with franchisees and corporate teams to accelerate

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 10+ years of progressive marketing experience, including 3+ years in a senior leadership role.
• Experience leading marketing strategy within a franchise or multi-location retail / service business.
• Proven success in brand development, digital marketing, and lead generation for a high-growth consumer brand.
• Hands-on experience owning a modern martech stack and a CRM / marketing-automation platform.

Responsibilities

• Develop and implement the overarching marketing strategy aligned with business objectives.
• Lead national and regional campaigns across paid, earned, owned and grassroots channels.
• Oversee production of brand assets and promotional content system-wide.
• Identify partnerships and co-marketing opportunities to expand reach.
• Own marketing tech stack, AI enablement, and customer journey optimization.

Skills

Brand strategy

Digital marketing

Leadership

Analytics

Franchise marketing

HubSpot

AI in marketing

CRM

Education

Bachelor's degree in Marketing/Business

MBA preferred

Tools

HubSpot

Marketing automation platforms

Job description

Job Title: Chief Marketing Officer

Location: Chicago - Hybrid

Big Bue Swim School is a fast-growing, mission-driven company that aims to show kids they can do anything by unlocking their full potential in the water. With 55 locations open and over 200 franchise locations awarded across the country, we are scaling rapidly toward our vision of 400+ units nationwide. Our team is passionate, entrepreneurial, and committed to excellence - and we’re looking for a dynamic Chief Marketing Officer to help lead our next phase of explosive growth and brand leadership.

Overview

The Chief Marketing Officer will be responsible for developing and executing a comprehensive marketing strategy with emphasis on media strategy and customer journey optimization to accelerate brand growth, maximize reach and return on investment across all channels, enhance customer engagement, and support local franchisee success. As a key member of the executive leadership team, the CMO will direct all aspects of brand strategy, digital and AI-enabled marketing, marketing technology, customer communications, public relations, new pool opening, corporate pool and local marketing strategies.

Key Responsibilities

Brand Strategy & Positioning

• Develop and implement the overarching marketing strategy aligned with business objectives, including brand positioning, audience segmentation, pricing, and promotional approaches
• Monitor market trends and competitive dynamics to guide messaging and positioning
• Set and track marketing goals that support enrollment, retention, and system-wide growth
• Lead consumer research and brand storytelling to generate customer insights, sharpen positioning, and fuel content across channels

National Brand Fund & Systemwide Campaigns

• Oversee the strategic allocation and optimization of the national marketing fund to maximize brand awareness, reach, and ROI
• Plan and manage national and regional marketing campaigns across paid, earned, owned and grassroots channels. Lead the creation and execution of national and regional marketing strategies that drive awareness, enrollment growth, and brand loyalty.
• Oversee production of brand assets, marketing materials, and promotional content to be used system-wide
• Identify strategic partnerships and co-marketing opportunities to expand brand reach
• Lead go-to-market and launch marketing for new pool openings, new product offerings, and pilot initiatives

Local Marketing Support & Activation

• Develop scalable, brand-compliant marketing toolkits, guidelines, and programs to empower franchisees to execute localized campaigns
• Provide consultation, training, and support to franchisees to improve local marketing outcomes
• Collaborate with Franchise Development to attract and convert qualified franchise prospects
• Own marketing strategy and execution for corporate-owned locations, coordinating systemwide campaigns with local activation across the corporate pool portfolio

Marketing Technology & AI Enablement

• Own the marketing technology stack, including the in-flight CRM and marketing automation platform implementation (HubSpot) – driving adoption, customer journey optimization, and measurable ROI
• Lead AI implementation and enablement across the marketing function, identifying high-value use cases, deploying tooling, and upskilling the team
• Partner with Technology on platform integrations that connect marketing systems to end-to-end customer experience

Digital & Performance Marketing

• Own the digital ecosystem, including website, SEO / GEO, paid media, email / SMS, social media, and analytics
• Set and track KPIs across acquisition and retention funnels and leverage data to increase customer lifetime value
• Test and implement new platforms and tools to reach and convert target audiences

Team Leadership

• Manage and mentor a high-performing marketing team
• Oversee relationships with agencies, vendors, and creative partners
• Develop and manage the overall marketing budget, ensuring maximal impact with efficient allocation of resources

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred
• 10+ years of progressive marketing experience, including 3+ years in a senior leadership role
• Experience leading marketing strategy within a franchise or multi-location retail / service business, with the ability to navigate system-wide dynamics and support local execution
• Proven success in brand development, digital marketing, and lead generation for a high-growth consumer brand
• Deep understanding of the parent / child services market; experience in youth sports, education, or wellness sectors a plus
• Demonstrated success driving sustained customer growth through non-promotional strategies, like community, referral, and lifecycle marketing
• Hands-on experience owning a modern martech stack and a CRM / marketing-automation platform (e.g., HubSpot), including implementation and org-wide adoption
• Fluency applying AI and automation to marketing workflows, analytics, and team enablement
• Experience leading customer communications for a consumer brand
• Exceptional leadership, communication, and analytical skills
• Thrives in a dynamic, fast-paced, growth-oriented environment

We Offer

• Comprehensive health benefit plans with significant employer contributions
• Hybrid Work Environment/Work from home
• Competitive paid time off
• 401k with Company match
• The salary for this role may vary based on experience with a common range of $200,000 -$225,000 plus bonus opportunity, with the potential for long-term incentives

Big Blue Swim School follows an equal opportunity employment policy to all employees and applicants for employment without regard to race, color, religion, national origin, sex, gender identity, age, physical or mental ability, sexual orientation, marital status, veteran status, and genetic information. If you require reasonable accommodation during the application or hiring process due to a disability, please contact us at [e-mail] .