Local & Digital Marketing Associate

British Swim School; Columbus (OH); Hybrid; USD 45,000 - 65,000; Full time

Benefits offered by this job

Employee discounts

Flexible schedule

Paid time off

Work from home options

Job summary

British Swim School is looking for a Local & Digital Marketing Associate in Columbus, Ohio. The role involves planning community marketing initiatives, managing digital campaigns across email, SMS, and social media, and building local partnerships to enhance brand visibility. Candidates should have 2+ years of marketing experience and a Bachelor's degree. Flexible work from home options are available. Join us to enhance community engagement and promote water safety.

Qualifications

• 2+ years of experience in marketing, focusing on local/community and digital marketing.
• Strong experience in managing marketing campaigns across various channels.
• Ability to analyze performance data and recommend optimizations.

Responsibilities

• Plan and coordinate local marketing initiatives to increase brand awareness.
• Manage digital marketing campaigns across email, SMS, website, and social media.
• Track campaign results and provide insights on performance and ROI.

Skills

Local/community marketing

Digital marketing execution

Copywriting

Performance analysis

Education

Bachelor's degree

Job description

Benefits:

• Employee discounts
• Flexible schedule
• Paid time off

British Swim School is seeking a highly organized, creative, and results-driven Local & Digital Marketing Associate to lead both community-based marketing efforts and digital campaign execution. This role is responsible for building local partnerships, increasing brand visibility, and managing marketing campaigns across email, SMS, website, social media, and paid digital channels.

This person will help bridge local relationship-building with modern digital execution by coordinating with internal teams, corporate partners, website vendors, social media partners, and digital advertising partners to ensure campaigns are launched effectively, tracked properly, and optimized for performance. This role builds on the local marketing focus around events, partnerships, and community presence, while expanding ownership of digital campaigns and performance tracking.

Your responsibilities will include:

Local Marketing & Community Partnerships:

• Plan and coordinate local marketing initiatives, events, and outreach efforts that increase brand awareness and generate leads
• Build and maintain partnerships with schools, parent groups, PTAs, local businesses, community organizations, and other referral sources
• Represent British Swim School at local events, networking opportunities, community functions, and promotional activities
• Identify opportunities for grassroots marketing, sponsorships, brand collaborations, and local visibility
• Help execute local promotions and community campaigns that align with enrollment goals and seasonal priorities

Digital Marketing Campaign Management:

• Manage the creation, coordination, and execution of digital marketing campaigns across email, SMS, website, and social media
• Write and edit marketing copy for campaigns, ads, landing pages, promotional messages, and customer-facing communications
• Coordinate campaign calendars, creative assets, approvals, and launch timelines across multiple channels
• Support campaign execution with digital marketing and advertising partners to ensure campaigns are set up correctly and launched on time
• Work with corporate website partners and digital vendors to update website content, promotions, landing pages, and key messaging
• Assist with social media planning, content coordination, publishing schedules, and brand consistency

Vendor, Partner & Website Coordination:

• Serve as a key point of contact for local marketing execution with corporate support teams and external marketing partners
• Manage relationships and communication with website vendors, digital spend partners, social media partners, and other marketing service providers
• Submit requests, track deliverables, follow up on timelines, and ensure projects move forward efficiently
• Help maintain consistency between local promotions, national branding, website messaging, and digital campaign execution

Performance Tracking & Reporting:

• Track campaign results across email, SMS, paid digital, website, social media, and local marketing initiatives
• Monitor and analyze key performance metrics such as leads, conversions, traffic, engagement, cost per lead, and ROI
• Provide regular reports and insights on campaign performance, marketing spend, and areas for improvement
• Use data to recommend optimizations to messaging, audience targeting, channel performance, and local outreach efforts
• Help ensure campaigns and marketing efforts are aligned with business goals and enrollment targets

Qualifications/Requirements:

• 2+ years of experience in marketing, preferably in a role that includes both local/community marketing and digital marketing execution
• Bachelor degree required
• Strong experience managing marketing campaigns across multiple channels
• Experience with email marketing, SMS campaigns, website updates, social media coordination, and digital ad support
• Strong copywriting and communication skills with the ability to create clear, compelling marketing messages
• Ability to manage multiple projects, vendors, deadlines, and campaign timelines at once
• Comfortable analyzing performance data and translating results into action
• Strong organizational skills and attention to detail
• Experience working with outside partners, agencies, or corporate support teams preferred
• Passion for community engagement, customer experience, and mission-driven marketing
• Passion for water safety, swimming, and community engagement

Flexible work from home options available.