CMO: Brand & Growth Leader, AI-Driven Marketing

Rise Arboretum, Inc.; Blue (AZ); Hybrid; USD 200,000 - 225,000; Full time

Benefits offered by this job

Comprehensive health benefit plans

Hybrid Work Environment

Competitive PTO

401k with Company match

Bonus opportunity

Job summary

Big Blue Swim School in Chicago is seeking a dynamic Chief Marketing Officer to drive a comprehensive marketing strategy focused on brand growth and customer journey optimization across channels. You will scale a growing franchise network and oversee national and regional campaigns to maximize enrollment and ROI.

As a senior leader, you will own the marketing technology stack (HubSpot), AI-enabled initiatives, and cross-functional partnerships with franchisees and corporate teams to accelerate

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 10+ years of progressive marketing experience, including 3+ years in a senior leadership role.
• Experience leading marketing strategy within a franchise or multi-location retail / service business.
• Proven success in brand development, digital marketing, and lead generation for a high-growth consumer brand.
• Hands-on experience owning a modern martech stack and a CRM / marketing-automation platform.

Responsibilities

• Develop and implement the overarching marketing strategy aligned with business objectives.
• Lead national and regional campaigns across paid, earned, owned and grassroots channels.
• Oversee production of brand assets and promotional content system-wide.
• Identify partnerships and co-marketing opportunities to expand reach.
• Own marketing tech stack, AI enablement, and customer journey optimization.

Skills

Brand strategy

Digital marketing

Leadership

Analytics

Franchise marketing

HubSpot

AI in marketing

CRM

Education

Bachelor's degree in Marketing/Business

MBA preferred

Tools

HubSpot

Marketing automation platforms

Job description

Big Blue Swim School in Chicago is seeking a dynamic Chief Marketing Officer to drive a comprehensive marketing strategy focused on brand growth and customer journey optimization across channels. You will scale a growing franchise network and oversee national and regional campaigns to maximize enrollment and ROI.

As a senior leader, you will own the marketing technology stack (HubSpot), AI-enabled initiatives, and cross-functional partnerships with franchisees and corporate teams to accelerate