CMO: Brand & Growth Architect for Fast-Scale Franchise

Big Blue Swim School; Illinois; Hybrid; USD 200,000 - 225,000; Full time

Benefits offered by this job

Health benefits

Hybrid work environment

Paid time off

401k with company match

Competitive salary

Job summary

Big Blue Swim School is seeking a dynamic Chief Marketing Officer to lead marketing strategy across national and local channels. The role focuses on media strategy, customer journey optimization, and brand leadership to accelerate enrollment and growth.

The CMO will oversee digital marketing, AI-enabled initiatives, and martech stack (HubSpot), while driving partnerships and campaigns for new pool openings and pilot programs. Hybrid work is offered with a strong emphasis on performance metrics.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field required.
• MBA or advanced degree preferred.
• 10+ years of progressive marketing experience, including leadership roles.
• Experience leading marketing for a franchise or multi-location business.
• Proven success in brand development and digital marketing.

Responsibilities

• Develop and implement the overarching marketing strategy aligned with business objectives, including brand positioning, audience segmentation, pricing, and promotional approaches.
• Monitor market trends and competitive dynamics to guide messaging and positioning.
• Set and track marketing goals that support enrollment, retention, and system-wide growth.
• Lead consumer research and brand storytelling to generate customer insights and fuel content across channels.
• Oversee the strategic allocation of the national marketing fund to maximize brand awareness and ROI.
• Plan and manage national and regional campaigns across paid, earned, owned and grassroots channels.
• Lead go-to-market and launch marketing for new pool openings and pilot initiatives.
• Own marketing strategy and execution for corporate-owned locations, coordinating systemwide campaigns with local activation.
• Own the marketing technology stack, including the CRM and marketing automation platform implementation (HubSpot).
• Lead AI implementation across marketing, deploying tooling and upskilling the team.
• Own the digital ecosystem (website, SEO, paid media, email, social, analytics) and set KPIs.

Skills

Brand strategy

Marketing leadership

Digital marketing

Customer journey optimization

Franchise/multi-location experience

AI marketing

Campaign analytics

Education

Bachelor’s degree in Marketing, Business, or related field

MBA or advanced degree preferred

Tools

HubSpot CRM

Marketing automation

Job description

Big Blue Swim School is seeking a dynamic Chief Marketing Officer to lead marketing strategy across national and local channels. The role focuses on media strategy, customer journey optimization, and brand leadership to accelerate enrollment and growth.

The CMO will oversee digital marketing, AI-enabled initiatives, and martech stack (HubSpot), while driving partnerships and campaigns for new pool openings and pilot programs. Hybrid work is offered with a strong emphasis on performance metrics.