Head of Marketing & Brand Strategy

Macomb Community College; Michigan; On-site; USD 90,000 - 130,000; Full time

Job summary

Macomb Community College seeks an experienced marketing leader to develop and execute the college's comprehensive annual marketing strategy. You will drive brand stewardship, cross-functional collaboration, and measurable campaigns to advance enrollment, student success, and community engagement.

In this role, you will oversee marketing, graphics, photography, videography, publications, and digital channels, leveraging AI, analytics and emerging platforms to optimize outcomes and ROI across the

Qualifications

• Bachelor's Degree required; MBA or related graduate degree preferred.
• Seven years of progressively responsible professional marketing leadership experience required.
• Administrative or consulting experience within higher education, nonprofit or public sector organizations preferred.

Responsibilities

• Develops and leads the College's comprehensive annual marketing strategy to advance institutional priorities, strengthen brand awareness, support enrollment and student success, and enhance community engagement.
• Designs integrated marketing strategies that increase knowledge, preference and utilization of the College while cultivating prospective students, supporting current students, and strengthening relationships with alumni and community partners.
• Provides leadership for marketing, graphics, photography, videography, publications, student communications, website strategy, digital marketing, and social media.
• Oversees the functional areas of marketing, graphics, photography, videography, publications, student communications and online media coordination.

Skills

Marketing leadership

Brand management

Strategic planning

Budget management

Digital marketing

Analytics

Education

Bachelor's degree

MBA preferred

Tools

Adobe Creative Suite

CRM systems

SEO/SEM

Google Analytics

Job description

Macomb Community College seeks an experienced marketing leader to develop and execute the college's comprehensive annual marketing strategy. You will drive brand stewardship, cross-functional collaboration, and measurable campaigns to advance enrollment, student success, and community engagement.

In this role, you will oversee marketing, graphics, photography, videography, publications, and digital channels, leveraging AI, analytics and emerging platforms to optimize outcomes and ROI across the