Chief Growth & Marketing Officer, Online Programs

University of Tennessee; Knoxville (TN); Presencial; USD 180.000 - 240.000; Jornada completa

Descripción de la vacante

The University of Tennessee seeks a Chief Marketing & Communications Officer, Head of Growth, to lead marketing, communications, brand management, enrollment growth, and audience engagement for the university's fully online programs.

Reporting to the Vice Dean of Digital Learning, this executive will collaborate with colleges, enrollment management, university communications, and partners to accelerate awareness, enrollment, and revenue.

Formación

• Education: Bachelor's Degree
• Seven (7) or more years of leadership experience in marketing, communications, enrollment growth, or related functions
• Significant leadership experience in higher education navigating shared governance
• Experience leading cross-functional teams and enterprise-level initiatives
• Demonstrated success developing data-informed marketing and growth strategies

Responsabilidades

• Lead Digital Learning's enterprise growth strategy for online programs and Vols Online
• Direct brand positioning, messaging, and integrated campaigns across digital channels
• Oversee strategic communications for enrollment campaigns and stakeholder engagement
• Manage budgets, vendors, and agency partners; align martech with data-driven processes
• Analyze enrollment and market trends to guide investments and resource allocation

Conocimientos

Leadership

Marketing strategy

Enrollment growth

Cross-functional teams

Data-driven decisions

Stakeholder management

Educación

Bachelor's Degree

Descripción del empleo

The University of Tennessee seeks a Chief Marketing & Communications Officer, Head of Growth, to lead marketing, communications, brand management, enrollment growth, and audience engagement for the university's fully online programs.

Reporting to the Vice Dean of Digital Learning, this executive will collaborate with colleges, enrollment management, university communications, and partners to accelerate awareness, enrollment, and revenue.