Chief Growth & Brand Officer, Online Learning

University of Tennessee, Knoxville; Knoxville (TN); Hybrid; USD 210,000 - 225,000; Full time

Job summary

University of Tennessee, Knoxville is seeking a Chief Marketing & Communications Officer (CMCO), Head of Growth to lead marketing, communications, brand management, enrollment growth, and audience engagement for the university's online programs. This executive will partner with colleges, enrollment management, and university partners to accelerate awareness, enrollment, and revenue growth.

The CMCO, Head of Growth will establish the enterprise growth strategy for Digital Learning, oversee

Qualifications

• Bachelor’s degree; seven+ years in marketing/communications leadership.
• Experience in higher education and enrollment growth.
• Proven data-driven marketing and growth strategy execution.
• Ability to lead cross-functional teams and manage budgets.

Responsibilities

• Lead enterprise growth strategy for online programs.
• Oversee brand strategy, campaigns, and channel mix.
• Direct communications and stakeholder engagement.
• Partner with colleges and university partners for growth.

Skills

Higher education marketing

Leadership

Data-informed strategy

CRM Salesforce/Slate

Analytics

Budget management

Executive reporting

Stakeholder management

Education

Bachelor’s Degree

Master’s degree (preferred)

Tools

Salesforce

Slate

Job description

University of Tennessee, Knoxville is seeking a Chief Marketing & Communications Officer (CMCO), Head of Growth to lead marketing, communications, brand management, enrollment growth, and audience engagement for the university's online programs. This executive will partner with colleges, enrollment management, and university partners to accelerate awareness, enrollment, and revenue growth.

The CMCO, Head of Growth will establish the enterprise growth strategy for Digital Learning, oversee